BLACKPINK is set to paint Hongdae, Seoul in shades of pink.

The "BORN PINK Pop-Up Experience in Seoul" will be held near Hongdae from the 14th to the 17th.

This pop-up store will unveil the capsule collection, a collaboration between BLACKPINK and globally renowned graphic designer Verdy. The official operating hours for the pop-up store are from 11 AM to 8 PM. However, on the opening day, the doors will open to the public from 2 PM (KST).

A representative from YG PLUS, an entertainment infrastructure and IP business specialist company, stated, "Every customer who makes a purchase at the pop-up store will receive a tote bag designed by Verdy." They added, "Through a space where BLACKPINK's stylish sensibility and Verdy's creativity are maximized, we aim to offer an unforgettable experience."

Visitors can expect premium t-shirts, hoodies, hats, and accessories that encapsulate the unique style and artistic sense of both artists. Additionally, the photo zones and photo booths, which received overwhelming responses at pop-ups in London, Paris, New York, and LA, will also be featured in the Seoul pop-up.

Of particular note, the BLACKPINK custom electric bicycle, which sold out on its first day in the U.S., along with other limited edition merchandise that has thrilled BLINKs worldwide, will be showcased in the Seoul pop-up, marking the grand finale of the BORN PINK Pop-Up Experience.

Meanwhile, BLACKPINK will be concluding their largest K-pop girl group world tour, 'BORN PINK', with encore concerts at the Gocheok Sky Dome in Seoul on the 16th and 17th of this month.

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