If you're curious about the current state of the entertainment industry, look no further. In the light of recent dating rumors, I'll guide you through the ins and outs of what these signify for our "King The Land" stars, Lee Jun-ho and YoonA.

News of a romantic involvement between Lee Jun-ho and YoonA, both currently starring in "King The Land", circulated recently. Despite the swift resolution of the matter, these rumors served as a testament to their on-screen romantic chemistry.

On June 3, one media outlet reported that an entertainment industry insider hinted at a relationship between Lee Jun-ho and Lim Yoona prior to the filming of the JTBC weekend drama "King The Land", insinuating that this was the reason for their collaboration on the project.

However, the rumors turned out to be false. Lee Jun-ho's agency, JYP Entertainment, confirmed to TV Report that the two are close friends but dismissed the dating rumors as baseless. YoonA's agency, SM Entertainment, similarly confirmed their close friendship, firmly denying the dating allegations.

Lee Jun-ho and YoonA, both born in 1990, are of the same age, 33 this year. They debuted as singers in 2008 and 2007, respectively, with 2PM and Girls' Generation, groups that have since become the face of South Korea, boasting numerous hit songs.

As both individuals left significant marks as actors in the entertainment industry, their relationship began attracting attention from the time of the "2021 MBC Music Festival". At that time, the two were co-hosting and performed an intense couple's dance to "Senorita", creating an enormous buzz. Since then, the idea of the pair being a good match became a common sentiment.

Their joint casting in 'King The Land' fulfilled fans' wishes to see the two in one frame, making them the coveted 'Sotjeu couple'. In 'King The Land', Lee Jun-ho and YoonA, portraying the son of the King Group's chairman, Guwon, and the hotelier Cheonsarang, respectively, sparked a tremendous romantic chemistry.

The relationship between the two characters didn't start off well with misinterpretations and awkward situations, but Guwon soon fell for Cheonsarang and started expressing his feelings in his own clumsy way. Scenes such as him appearing next to a rain-soaked, crying Cheonsarang due to a troublesome ex-boyfriend or him jumping off a cliff without any protective gear to find a lost Cheonsarang in the mountains sent viewers' hearts fluttering. Gradually, Cheonsarang opened her heart to Guwon, deepening their romance.

Although the dating rumors involving Lee Jun-ho and YoonA concluded with them being 'best friends' rather than 'lovers', the very existence of the rumors proves that the two are a great match. It further illustrates their exceptional on-screen chemistry in 'Kingderland' and predicts high audience engagement.

'Kingderland', which recorded a viewership of 12.0% in its 6th episode broadcast on the 2nd, has crossed the 10% mark. The heart-fluttering romance of Lee Jun-ho and Lim Yoona in 'Kingderland' is drawing attention to see what heights it will reach.