KQ Entertainment's rising boy group, ATEEZ, releases a new music video that features the group's phenomenal grooves.

On July 29, ATEEZ opened a new chapter in their discography as they unveiled the music video for their latest single titled 'INCEPTION.' Visually, the South Korean all-boy ensemble find themselves in an old, abandoned school building.

When Seonghwa, Hongjoong, Yeosang, Yunho, Mingi, San, Jongho, and Wooyoung went on to their respective bunk, they were magically enraptured to a partially flooded room where they performed countless rounds of sophisticating and breathtaking choreography, Billboard finds.

"As if I have dreamed in a dream, I am lost looking for you/ You are the dream I live in, the dream I can never awake from," part of the lyric sings.

The K-pop idols sang the chorus over electronic beats as they danced with their most aggressive hip-hop dance moves. The combination of gracefulness and fierce embodies the group's skillful and emotional interpretation of the song with their bodies wholeheartedly being consumed with the object of their affection.

The song highlighted each member's vocals, similar to their debut song titled 'TREASURE,' as they toned down to blend their magnificent vocals with the dynamic instrumental work. The group showcased their versatility in duality similar to their debut songs, 'TREASURE' and 'PIRATE KING.'

'INCEPTION' serves as the first single off the growing rookie boy band's latest EP, 'ZERO: FEVER PART 1,' giving prominence to their second single titled 'THANXX.' The seven-track album was released by KQ Entertainment, followed by the music video.

The said album marks the rising boy band's third EP release of 2020 after 'TREASURE EPILOGUE: ACTION TO ANSWER' in January and 'TREASURE EP: MAP TO ANSWER' in February.

Meanwhile, the boy group has promised their beloved fans to keep them updated on the band's plans as quarantine season is still on [Korea Herald].

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