BLACKPINK's 'Shut Down' and Rosé's 'On The Ground' Surpass 100 Million Views on YouTube
Both the music video for BLACKPINK's title track "Shut Down" from their second full album and the dance video for member Rosé's solo song "On The Ground" have surpassed 100 million views on YouTube.
According to YG Entertainment on April 8 (KST), BLACKPINK's "Shut Down" music video exceeded 400 million views on YouTube at 7:24 AM on the same day. It took approximately 204 days to reach this milestone, making it the group's 17th video to join the 400 million view club.
BLACKPINK's 'Shut Down' Surpass 400 Million Views on YouTube
"On The Ground" dance video also achieved 100 million views on YouTube at 10:21 PM on the 7th, just over two years after its release on March 23, 2021. This marks the group's 40th content with over 100 million views, reflecting the unwavering interest of fans in BLACKPINK's performances.
Rosé's 'On The Ground' Surpass 100 Million Views on YouTube
Recently, BLACKPINK has been showing a steep increase in both YouTube views and subscribers. The group has consistently expanded its global influence on YouTube with every new song release, whether as a group or solo. Member Jisoo's solo debut on March 31 is believed to have played a significant role in this growth.
In fact, on the 7th, member Lisa's solo song "LALISA" music video and "MONEY" exclusive performance video surpassed 600 million and 800 million views, respectively, much earlier than expected. The group's official YouTube channel currently has over 86.2 million subscribers.
BLACKPINK is currently holding the largest-scale K-pop girl group world tour, "BLACKPINK WORLD TOUR [BORN PINK]," with approximately 1.5 million attendees. After successfully completing 14 concerts in seven North American cities and 10 concerts in seven European cities last year, the four members are now meeting with more fans in Asia. They will also perform as headliners at the "Coachella Valley Music and Arts Festival" in the United States in April and the "British Summer Time Festival" at Hyde Park in the United Kingdom in July.
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