K-Pop group BB GIRLS have announced a fresh start, with their comeback as a complete group, but the reaction to their new song, "One More Time," has been mixed.

BBGIRLS, made up of members Minyoung, Yoojung, Eunji, and Yuna, signaled their return to the music industry and their re-debut on the 3rd with the release of their double single, "One More Time."

The new release "One More Time" represents the rebranded identity and music of BBGIRLS, capturing the narratives that the four members have built up over the years. The release includes two tracks, the title track "One More Time" and "Lemonade."

The title track "One More Time" samples Rick James' soul funk masterpiece "Give It To Me Baby," characterized by a retro pop sound. The unique vocal colors of BBGIRLS' members are showcased in the part distribution, and their transformed visuals with a trendier and sophisticated vibe also stand out.

BBGIRLS, who were on a roll after the resounding success of "Rollin," faced a crisis that nearly led to disbandment due to a break with the Brave Brothers, their former agency's boss. However, with the combined determination of the members and the support of their new agency, Warner Music Korea, BBGIRLS announced another challenge.

After going through various twists and turns, the first work of BBGIRLS, "One More Time," did capture the meaning of a "new start" and "once again" from the title, but its excessively repetitive lyrics and a mood that doesn't quite fit the epithet "Summer Queens" have drawn disappointment from the public.

The lyrics "Give it to me baby" repeat a staggering 25 times throughout the song. Every verse has at least one repetition, with as many as five occurrences in some, and the phrase is even used in the chorus.

No matter how trendy 'hook songs' are, where the same lyrics are repeated multiple times, the lack of correlation between the song title, its message, and these repetitive lyrics can provoke negative reactions.

Music fans have shared their disappointments with comments such as, "They should have just titled the song 'Give it to me'," and "'Give it to me baby' seems to ruin the song."

Moreover, many music fans who were expecting BBGIRLS' refreshing and cool summer sensibility, as displayed in "Rollin," were disappointed. Rather than amplifying BBGIRLS' 'Summer Queen' charm, they emphasized a mature and bewitching image, seeming to attempt a departure from their previous style.

Of course, it's true that their styling and overall color scheme have been updated to be trendier than before. But some criticisms claim that the 'retro feel' of the song, combined with BBGIRLS' existing 'retro' style, results in a 'cheesiness.'

However, there are also fans who see this 'cheesiness' as part of BBGIRLS' color and continue to emphasize the significance of this comeback itself. They celebrate the members overcoming the disbandment crisis, reuniting, and announcing a fresh start, and encourage them to ignite a 'BBGIRLS craze' again with their diverse charms and colors.

With both disappointment and support coexisting, BBGIRLS' re-debut title track "One More Time" is maintaining its popularity, ranking 80th on the Melon Hot 100 (based on the first 100 days after release) as of 11 AM.

BBGIRLS unveiled the stage of their new song "One More Time" on Mnet's "M Countdown" the day before and will continue their activities.

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