IVE's Jang Wonyoung, alongside Rain and Stray Kids' Bang Chan, is set to host 'KCON LA 2023', the festival of K-culture.

These three figures, who are spearheading the global K-culture phenomenon, are attracting significant attention for their upcoming roles.

To start, Jang Wonyoung will dazzle the audience as the host of 'KCON LA 2023's' day one show, officially kicking off the K-culture festival in style.

Wonyoung's group, IVE, which has made its presence felt globally with hits like 'I AM' and 'Kitsch,' has consistently topped the US Billboard charts for seven weeks, further solidifying its position as a leading fourth-generation K-pop girl group.

Rain, an original 'world star,' has been chosen to MC the second day's show. Participating in KCON as a special lineup artist, Rain is set to demonstrate his value as one of Korea's top artists, with his seasoned showmanship expected to enhance the symbolic value of 'KCON LA 2023.'

On the final day, Bang Chan, the leader of Stray Kids, will take the reins. Stray Kids, the trendsetting artists, have set new records with their third studio album '5-STAR,' earning the title of best pre-ordered K-pop album ever.

Bang Chan, a major player in global K-pop, will undoubtedly be the center of attention for his performance at the event.

In addition to its extraordinary MC lineup, KCON promises an exceptionally vibrant show. Various special stages are being prepared to bring joy to the audiences.

For the first time at KCON, a segment called 'Hi My First' is being prepared by ATEEZ and Stray Kids.

These groups plan to evoke nostalgia in their fans and take a moment to reflect on their early days in the industry.

Most importantly, this stage will be exclusive to 'KCON LA 2023,' which adds to the intrigue.

NCT U (Taeyong and Ten), NMIXX, Kep1er, XG, Xikers, JO1, and THE BOYZ also plan to make a big splash with their grand-scale special stages, further broadening the reach of K-culture.

These groups are known for their dazzling performances and commanding stage presence, contributing significantly to the increasing influence of K-pop. Fans are eagerly anticipating what special stages these active domestic and international groups have prepared exclusively for 'KCON LA 2023.'

'KCON LA 2023' is scheduled to take place over three days, from August 18 to 20, at the Crypto.com Arena and the LA Convention Center.

Artists such as ATEEZ, CRAVITY, EVERGLOW, (G)I-DLE, INI, ITZY, IVE, JO1, Kep1er, Lapillus, NMIXX, RAIN, SHOWNU X HYUNGWON (MONSTA X), Stray Kids, TAEMIN, TAEYONG, THE BOYZ, WayV, XG, xikers, ZEROBASEONE, and 21 teams in total (in alphabetical order), are expected to perform at the show.

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