From Zero to Top in Just One Year: LE SSERAFIM's Remarkable Rise
Last year in May, LE SSERAFIM made their debut as HIVE's first-ever girl group and has since shown an impressive growth trajectory in just one year.
On the 1st of this month, LE SSERAFIM released their first full-length album, "UNFORGIVEN," which coincided with their one-year debut anniversary, giving it significant meaning. They had previously revealed their ambition to become the best with their debut album "FEARLESS" in May last year, and expressed their determination to grow stronger with every challenge they faced in their October release, "ANTIFRAGILE."
With their latest release, "UNFORGIVEN," they've made it clear that they will forge their own path without concern for the opinions of others.
Throughout this time, LE SSERAFIM has steadily built their own realm and grown into a "K-pop Top Player." Their recent achievements back this up.
According to the latest charts by the world's largest streaming company, Spotify, LE SSERAFIM's eponymous title track "UNFORGIVEN (feat. Nile Rodgers)" has entered the 'Daily Top Songs' for eight consecutive days (May 1-8) since its release. In just one week (May 1-7), the song has been streamed around 13 million times, which is almost a 30% increase compared to the previous title track.
Their performance on the American music charts, Billboard, is also noteworthy. On May 9th (local time), Billboard's latest chart (dated May 13th) showed that LE SSERAFIM broke their own records in four categories, proving their increased global stature just one year after debut.
"UNFORGIVEN (feat. Nile Rodgers)" ranked 61st on the 'Billboard Global 200,' 39th on the 'Billboard Global (excluding US),' and 9th on the 'World Digital Song Sales.' Additionally, the album ranked 5th on the 'Hitseekers Albums' and 8th on the 'World Albums.'
Interestingly, their previous title track "ANTIFRAGILE" ranked 129th on the 'Billboard Global (excluding US).' This marks 29 consecutive weeks on the Billboard chart and shows a 35-spot increase from last week, indicating that interest in their new release has extended to their previous work as well.
In Japan's Oricon Weekly Chart, they achieved two crowns. According to the latest chart (dated May 15th) released by Oricon, their first full-length album "UNFORGIVEN" ranked first in the weekly digital album ranking.
With this new release, LE SSERAFIM has showcased their popularity in Japan by securing first place in both the weekly album ranking (dated May 15th) and the weekly digital album ranking. Notably, they recorded more than double the sales of their previous album "ANTIFRAGILE" in the weekly album ranking, demonstrating their rapid growth.
But that's not all. LE SSERAFIM has become the fastest K-pop girl group to achieve a million-seller status during the first week (from release date) of album sales.
According to the album sales aggregator Hanteo Chart, "UNFORGIVEN" sold a total of 1,258,011 copies during the first week of sales (May 2-8). In comparison, their debut album "FEARLESS" sold 300,000 copies, and "ANTIFRAGILE" sold 560,000 copies during their first week. This latest album has shown an explosive growth of 4 times and 2 times more than their previous works,
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