In what can truly be termed a grand celebration, BTS concluded their 10th-anniversary celebrations, named '2023 BTS FESTA,' in a magnificent fashion at Han River Park in Yeouido, Seoul on the 17th. The events were designed as a tribute to their decade-long journey and a show of appreciation for the overwhelming love they've received so far. The entire month of June, both online and offline, was turned into a 'BTS festival' under the official slogan "BTS PRESENTS EVERYWHERE."

◆ How BTS celebrated their 10th anniversary... Painting the online and offline world

The '2023 BTS FESTA' celebrations began on the 3rd with the online streaming festival titled 'BTS Concert in the Room,' or 'RoomCon 23,' showcasing the global popularity of BTS with fans from 223 countries/regions tuning in.

On the 9th, BTS released their digital single 'Take Two' in honor of their 10th anniversary. The song signifies the start of the second chapter of their journey, carrying an expression of gratitude towards fans, and a promise to continue together. 'Take Two' instantly topped the iTunes 'Top Songs' charts in 92 countries/regions, the 'Daily Top Songs Global' on Spotify in the US, and Japan's Oricon 'Daily Digital Single Ranking,' and landed 59th in the UK Official Singles 'Top 100'.

In addition to this, the BTS members released a plethora of content to enhance the '2023 BTS FESTA' atmosphere. Jimin released a live clip of 'Letter,' an exclusive track from his first solo album 'FACE.' Jin joined Suga's talk content 'Suga's Talk' as a guest. J-Hope released a rock version of 'Arson,' the title track from his solo album 'Jack In The Box,' previously performed at the massive U.S. music festival 'Lollapalooza.' V released a jazz live clip titled 'Le Jazz de V,' and RM and Jungkook lent their energies to the Yeouido event.

Outdoor advertisements commemorating and celebrating BTS's 10th anniversary were posted in various locations domestically and internationally, providing fans with a visual feast and the fun of locating these spots. Prominent landmarks in Seoul were lit up in purple lights and media facades, contributing to the festive atmosphere.

◆ The grand finale 'BTS 10th Anniversary FESTA @Yeouido'... Unprecedented scale!

The '2023 BTS FESTA' concluded in a grand manner at Han River Park in Yeouido on the 17th. The 'BTS 10th Anniversary FESTA @Yeouido,' conducted on a massive scale in collaboration with the city of Seoul, consisted of 'exhibition and experience programs' and 'special programs.' An impressive 400,000 spectators visited the area on the day, with social buzz reaching nearly 12 million between May 31 and June 17.

RM directly interacted with the fans, known as ARMY, through a special program called '5 pm, it's Kim Namjoon.' He gave thanks to the fans and everyone who has loved BTS over the past ten years, adding to the special occasion by performing solo songs 'Intro: Persona' and 'Wild Flower (with Jo Yujin).' Fans responded enthusiastically with cheers and applause.

The finale of the '2023 BTS FESTA' was the 'BTS 10th Anniversary Fireworks Show.' It was split into three parts: a display of gratitude and love towards ARMY, memorable moments from the past decade, and a promise to meet again, all interlaced with BTS's hit songs and narrated by Jungkook. The 30-minute firework display lighting up the night sky was concluded with 'Take Two.'

The events, including RM's performance and the fireworks show, were live-streamed on global fandom life platforms like Weverse, TikTok, and YouTube, garnering millions of views from around the world. According to Weverse, '5 pm, it's Kim Namjoon' garnered over 10.8 million views, while the 'BTS 10th Anniversary Fireworks Show' attracted over 11.9 million viewers on Weverse and had 3.4 million concurrent viewers on YouTube.

The disciplined conduct of the fans at the event was also noteworthy. They moved smoothly according to the safety officers' guidance, maintaining cleanliness in the Han River Park area after the event concluded, highlighting a mature fan culture.

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