● Following the rebranding of its official K-hip-hop playlist 'KrOWN,' Spotify announces the 30 most-streamed artists and tracks of the playlist

● Top 5 most-streamed K-hip-hop artists of KrOWN are DPR LIVE, Jay Park, pH-1, Sik-K, and Epik High

● "Melody" by ASH ISLAND is the track with the highest streams within the KrOWN playlist

SEOUL - September 15, 2022: Spotify, the world's most popular audio streaming subscription service, announced the 30 most-streamed artists and tracks of 'KrOWN.' KrOWN is Spotify's flagship global K-hip-hop playlist which was recently rebranded on September 1, from its previous phase known as K-Hip-Hop +82.

Launched in 183 countries around the world including South Korea, 'KrOWN' is a combination of "KR," the country code for South Korea, and "Crown/Own" which refers to the crowned Kings and Queens who own K-hip-hop worldwide. Previously, Spotify announced its plan to initiate multiple activations to drive attention to K-hip-hop to more than 433 million Spotifiers (Spotify listeners) around the world.

According to Spotify's listening data from April 2017 - when KrOWN's predecessor K-Hip-Hop +82 was launched - to July 2022, DPR LIVE, which currently has more than 1.8 million monthly listeners on Spotify, topped the KrOWN playlist. Following DPR LIVE, Jay Park, pH-1, Sik-K, and Epik High were ranked second to fifth, while ZICO, ASH ISLAND, BLOO, Loco, and CHANGMO took the sixth to tenth places in order. In addition, various K-hip-hop artists including punchnello, YUMDDA, Coogie, Leellamarz, and GRAY were included in the top 30 most-streamed artists of KrOWN.

Spotify also unveiled the most streamed K-hip-hop tracks of KrOWN. ASH ISLAND, who was selected for Spotify's global rising artist support program "RADAR" last year, topped the top 30 list with his song "Melody," while his other song "Error (Feat. Loopy)" was ranked fifth. The second to fourth places were swept by DPR LIVE's "Jasmine," Epik High's "Rosario (Feat. CL, ZICO)," and BIBI's "KAZINO."

In addition, rapper pH-1 proved his global popularity with three of his songs - "365&7 (Feat. JAMIE)," "Nerdy Love (Feat. Baek Yerin,)" and "Oscar" collaborated with BIG Naughty, GSoul, and Jay Park, ranking 13th, 16th, and 24th respectively, on the top list for the most-streamed tracks. respectively. Furthermore, Mirani's "Daisy" featuring pH-1 was also ranked 17th.

 

"To celebrate the rebranding of Spotify's flagship South Korean hip-hop playlist KrOWN, we have decided to reveal the streaming data of the playlist and shed light on various Korean hip-hop artists who have made meaningful accomplishments," said a Spotify spokesperson. "Spotify will continue to support diverse K-hip-hop artists to gain attention from global fans and promote the energy, sound, and culture of K-hip-hop more widely."

Meanwhile, Spotify has released key streaming data with its announcement of the KrOWN rebranding. The playlist had been streamed over 20 million times within last year[1], and K-hip-hop music has been streamed more than 13.1 billion times on Spotify as of July this year[2]. In addition to KrOWN, Spotify continues to present its K-hip-hop editorial playlists including TrenChill K-Hip Hop, K'illin', From Bottom to Top, and Jazzy Hip-Hop.

Spotify Global K-Hip-Hop Playlist 'KrOWN' Top Lists:

TOP 30 KrOWN Artists List

  1. DPR LIVE
  2. Jay Park
  3. pH-1
  4. Sik-K
  5. Epik High
  6. ZICO
  7. ASH ISLAND
  8. BLOO
  9. Loco
  10. CHANGMO
  11. punchnello
  12. YUMDDA
  13. Coogie
  14. Leellamarz
  15. GRAY
  16. GIRIBOY
  17. GroovyRoom
  18. Mirani
  19. lIlBOI
  20. Wonstein
  21. Woo
  22. Simon Dominic
  23. nafla
  24. Kid Milli
  25. CODE KUNST
  26. Jessi
  27. BewhY
  28. BIBI
  29. BE'O
  30. BIG Naughty

TOP 30 KrOWN Tracks List

  1. "MELODY" - ASH ISLAND
  2. "Jasmine" - DPR LIVE
  3. "Rosario (Feat. CL, ZICO)" - Epik High
  4. "KAZINO" - BIBI
  5. "Error (Feat. Loopy)" - ASH ISLAND
  6. "Downtown Baby" - BLOO
  7. "STAY THE NIGHT (Feat. DeVita)" - GRAY
  8. "Being left (Feat. Dvwn)" - ZICO
  9. "Flower (Feat. Jay Park, Woo, GIRIBOY) - CODE KUNST
  10. "VVS (Feat. JUSTHIS) (Prod. GroovyRoom) - Mirani, Munchman, Khundi Panda, MUSHVENOM
  11. "City Life" - GroovyRoom, Leellamarz
  12. "KISS ME" - DPR LIVE
  13. "365&7 (Feat. JAMIE)" - pH-1
  14. "NUNU NANA" - Jessi
  15. "ENGINE (Prod. by CODE KUNST)" - Jay Park, Woo
  16. "Nerdy Love (Feat. Yerin Baek)" - pH-1
  17. "Daisy (feat. pH-1) - Mirani
  18. "FRIENDS" - lIlBOI, Wonstein
  19. "doodle (Feat. Yerin Baek) (Prod. by WOOGIE)" - punchnello
  20. "Late Night" - Loco, GRAY
  21. "23" - punchnello, Sam Kim
  22. "End of the World (Feat. GSoul)" - Epik High
  23. "Drama" - BLOO
  24. "Oscar" - pH-1, GSoul, BIG Naughty, Jay Park
  25. "DARLING (Feat. Crush)" - Sik-K
  26. "Why do u say (Feat. ASH ISLAND, Moon Sujin)" - Way Ched
  27. "Duracell (Feat. Byung Un)" - Kid Milli
  28. "Summer Hate (Feat. Rain)" - ZICO
  29. "Sigh (Feat. GIRIBOY)" - BIG Naughty
  30. "Jam & Butterfly (Feat. Crush, Eaj)" - DPR LIVE

About Spotify Technology S.A.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Today, Spotify is the world's most popular audio streaming subscription service with 433m users, including 188m subscribers, across 183 markets.

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