FIFTY FIFTY and Attrak Entertainment on the Brink: Resolution by Golden Time on August 5th Just 4 Days Away
The K-pop girl group FIFTY FIFTY, who has applied for an injunction to suspend the validity of their exclusive contract, only have four days remaining until the proclaimed "Golden Time" set by Hong Joon Jeon, the head of their agency, Attrakt Entertainment.
Jeon, the former representative, previously emphasized August 5th as the 'Golden Time,' in hopes of resolving the conflict with the members. August 5th marks exactly one month since the first hearing of the injunction to suspend the exclusive contract was held. Jeon anticipates a court decision before then, expressing hope that the members will return for a conversation prior to August 5th.
However, can Attrakt and the members really resolve their conflict?
The 'dramatic resolution' that Jeon hopes for is, in fact, deemed unlikely by industry insiders. It is known that FIFTY FIFTY members and their families have already completely cut off communication with Attrakt, and without dialogue, genuine reconciliation is practically impossible.
The members have remained silent after announcing their position, stating their reasons for applying for the suspension of the exclusive contract. They cited broken trust and opaque accounting, emphasizing that "the four members made this autonomous decision without any external intervention."
Given the tumultuous current situation, it's highly likely that the members see the responsibility lying predominantly with Attrakt. Hence, the prevailing opinion is that they will not yield their position, although there is also speculation that a dramatic turn of events might happen with more sober thinking.
Apart from the power of the song 'Cupid', which has received rave reviews, the recognition of each FIFTY FIFTY member isn't particularly high, and their abilities haven't been properly evaluated. Given the current state of the music industry, where the Korean Association of Phonogram Producers has sided with Attrakt, it won't be easy for the members to work under another agency, whether together or individually.
Even if a resolution is achieved out of necessity, there are doubts about whether FIFTY FIFTY can truly return to their former state, given that the public has witnessed the accusations and scandals that have erupted within the group. In the idol industry, where image is everything, it remains to be seen whether a group whose narrative has been broken can recreate their past glory.
A Korean music production official said, "If it was a problem that could be resolved, it would have been solved already." The official also expressed concerns about whether there are people who can provide 'wise advice' to the members who need self-objectivity.
After the 'Golden Time', the future of FIFTY FIFTY will change depending on whether the court accepts or rejects the injunction to suspend the validity of the exclusive contract. However, many observers believe that a perfect integration is unlikely. The court typically sides with entertainers when disputes arise with their agencies, but public opinion is leaning toward Attrakt, making the verdict a matter of interest.
In the meantime, on July 31st, the 50th Civil Division of the Seoul Central District Court issued a mediation order regarding the injunction to suspend the validity of the exclusive contract filed by the four members of FIFTY FIFTY against their agency, Attrakt Entertainment. This will lead both parties through a process to reach an agreement through mutual understanding. If both parties' positions are well sorted out, there's a possibility for a dramatic agreement.
However, as the mediation order has just been issued, it is uncertain whether the two sides can reach an agreement. A representative from Attrakt was also cautious, telling OSEN on August 1st, "We received a call regarding the mediation order yesterday. We don't know what the conclusion will be yet."
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