IVE Announces Surprise Comeback with 'I WANT', a Pepsi Collaboration Track Set for Release on July 13
Girl group IVE is set to release a collaboration track with Pepsi.
Pepsi and Starship Entertainment announced through their official SNS at 7 p.m. on July 3rd that they released the second concept photos for the '2023 Pepsi Campaign,' featuring IVE members An Yu-jin, Gaeul, and Rei. The collaboration track 'I WANT' is set for release on July 13.
In the released images, An Yu-jin poses in front of a dense display of Pepsi, showcasing her flawless figure that looks as if it was sculpted by CGI. Rei, resting her chin on a Pepsi can, evokes the product's freshness with her refreshing smile, while Gaeul, standing in front of a POS system, attracts attention with her cute pose, holding a barcode reader towards a Pepsi can.
In another shot, the three artists hold Pepsi cans under glamorous fireworks, flaunting their dazzling visuals. The vivid blue outfits symbolizing Pepsi, along with An Yu-jin, Gaeul, and Rei's cool charms, complete a refreshing summer atmosphere just by looking at it.
News of the new concept photo and the release of the new song 'I WANT' has global fans even more excited. IVE, signaling the return of the 'Summer Queens' through their special collaboration with Pepsi, is expected to blow away this summer's heat with 'I WANT'.
Previously, An Yu-jin in 2021 and Jang Won-young and Lee Seo in 2022 participated in the Pepsi campaign, widely spreading the product's refreshing fizziness. The full six-member group of IVE joining Pepsi's new campaign in 2023 amplifies anticipation.
IVE's new song 'I WANT,' accompanying the '2023 Pepsi Campaign,' will be released on various music sites at 6 p.m. on the 13th.
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