IVE, the 'MZ Generation Icon' (comprising members Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo) continues to bask in long-lasting popularity on both domestic and international charts.

The group has achieved the top spot on the major domestic music sites, Melon and Genie's monthly charts for May, with the title track 'I AM' from their first full album 'IVE's IVE'.

Having already secured the first place in April's monthly chart with their double title track 'Kitsch', IVE has again maintained their supremacy, this time with 'I AM' surpassing 'Kitsch'. However, 'Kitsch' itself still holds strong, landing in second place on Genie and third on Melon.

Thus, IVE has set a record by topping the monthly chart with a total of four songs since their debut on Melon, starting from 'LOVE DIVE', followed by 'After LIKE', 'Kitsch', and 'I AM'.

Additionally, IVE has shown their dominance by ensuring every title track released since their debut, including 'ELEVEN', 'LOVE DIVE', and 'After LIKE', has made it onto the monthly chart. Notably, 'ELEVEN' and 'LOVE DIVE' continue to perform strongly on various music charts, even a year after their release, proving their impressive music power.

Furthermore, 'I AM' secured the first place on Naver's VIBE's Today Top 100 chart (as of June 7), and both 'I AM' and 'Kitsch' ranked within the TOP 5 on the fifth week of May (May 29-June 4, 2023) weekly charts on Melon and Genie.

Following their success on domestic charts, IVE has also proven their consistent popularity on the US music media, Billboard. According to the latest chart released on June 10, 'I AM' placed 82nd on the 'Billboard Global 200' chart, successfully entering the chart for eight consecutive weeks.

On the 'Billboard Global Excl. U.S.' chart, 'I AM' recorded an eight-week consecutive entry at 38th place, while 'Kitsch' continued its ten-week run at 168th place.

Starship Entertainment's Vice President (and Producer) Seohyun-ju commented that the A&R team focused on understanding each member's vocal range and color even before IVE's debut to find the most suitable songs. Despite exploring songs of various genres, each member was able to showcase their individuality, demonstrating the faith and potential to try out various styles of songs. As a result, IVE challenged various genres without being restricted to a specific image or standardized formula, completing each title track with a different musical essence. The musical outcomes were different but the narratives have been continuous, characterized by lyrics imbued with a touch of narcissism.

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