After facing racial discrimination in Morocco and dealing with malicious comments online, Baek Jong-won is now set to challenge himself by opening the first-ever Korean restaurant in Naples, Italy.

Previously, Baek Jong-won had to cease his business in a Moroccan night market just 50 minutes after starting due to racially discriminatory suspicions from some locals, even though he prepared 100% Halal food. Despite these hardships, he successfully conducted his business, proving his resilience as an entrepreneur.

In Italy, Baek Jong-won chose to showcase authentic Korean cuisine, specifically "baekban" - a traditional Korean meal. Naples locals had already criticized "Bulgogi Pizza" and "Spicy Pork Pizza." All eyes are on Baek Jong-won as he attempts to thrive in Italy, a country known for its culinary excellence.

#1. Authentic Korean cuisine meets traditional pizza: How do Neapolitans react to 'baekban'? The show, nicknamed "World Rice Business Challenge," follows Baek Jong-won's journey to establish and operate Korean restaurants in unfamiliar territories. In Morocco, he adapted to the local food culture by offering "Bulgogi Burgers" made with local bread and traditional Korean bulgogi. He also served a dish similar to Morocco's tajine, called "Braised Short Ribs," which sold out.

In Naples, Baek Jong-won held a tasting event featuring "Bulgogi Pizza" and "Spicy Pork Pizza," but Neapolitans' opinions were mixed. While many enjoyed the bulgogi and spicy pork on their own, the combination with the pizza's traditional tomato sauce seemed discordant. As a result, Baek Jong-won decided to focus on traditional Korean food.

There are concerns about whether "baekban," a meal consisting of rice, soup, and various side dishes, can win over Naples locals. However, Baek Jong-won remains confident, saying that they will make them like it.

#2. The ever-changing 'baekban': A diverse array of dishes raises anticipation "Baekban" is a meal that showcases the beauty of randomness, serving rice with soup and various side dishes. It's an optimal way for foreigners to experience multiple Korean dishes without having to choose. The key to success in Italy will be the selection of side dishes included in the "baekban."

A recent live broadcast revealed some of the dishes that were sold in Naples, such as Kimchi Fried Rice, Rice Cake Stir-fry, and Braised Brisket. This variety has increased anticipation for the diverse "baekban" offerings, especially since the menu changed daily.

#3. Baek Jong-won, Lee Jang-woo, John Park, and Kwon Yuri: A chemistry of geniuses in their respective fields The final point of interest is the chemistry between Baek Jong-won, Lee Jang-woo, John Park, and Kwon Yuri - each a genius in their field. In the African edition, they showcased strong teamwork and familial bonds.

In the Italian edition, conflicts and reconciliations between management and employees add an extra layer of intrigue. Lee Jang-woo serves as Baek Jong-won's reliable right-hand man, while John Park impresses with his fluent Italian language skills. Kwon Yuri excels in managing and encouraging local part-time workers and even checks Baek Jong-won's attire, ensuring everything runs smoothly.

However, these geniuses have had to surrender to Baek Jong-won's intense passion for work. Lee Jang-woo, John Park, and Kwon Yuri unanimously named "President Baek Jong-won" as the hardest working person. In particular, Lee Jang-woo realized once again that "if you work hard, you make money" while watching Baek Jong-won, hinting at his passion. Additionally, John Park and Kwon Yuri were so exhausted by the overflowing passion of Baek that they eventually ran away. The curiosity and intrigue simultaneously rise about how these individuals experienced labor-management conflict and what solutions Baek came up with.

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