Global fans eagerly anticipate the new mobile game based on BLACKPINK's intellectual property, "BLACKPINK: The Game," as its official main poster was unveiled on the 14th.

The members of BLACKPINK exude unique charms in the poster, showcasing different expressions and gestures. Their adorable visuals and styling blend perfectly with the vibrant pastel-toned atmosphere, making fans' hearts flutter.

In particular, exclusive in-game content that can only be experienced within the game has drawn attention. The hand-drawn images depicting BLACKPINK World, real-life photocards, custom outfits, and record storage evoke curiosity and excitement.

Scheduled for an official release in the second quarter of this year, "BLACKPINK: The Game" allows players to become producers in a multiverse world, helping the members grow. The game offers various modes such as training and company management simulation, a puzzle game using photocards, and personalizing BLACKPINK avatars with unique styles.

Fans can expect exclusive content, such as an original soundtrack and music videos sung by BLACKPINK, high-definition images, and videos, to be sequentially unveiled for "BLACKPINK: The Game."

Meanwhile, BLACKPINK is currently conducting the largest scale K-pop girl group world tour, "BLACKPINK WORLD TOUR [BORN PINK]," attracting around 1.5 million attendees. Having successfully completed 14 performances in seven North American cities last year and 10 performances in seven European cities, the four members are now heading to Asia to meet more fans. On April 15th and 22nd (local time), they will take the stage as headliners at the American "Coachella Valley Music and Arts Festival."

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