TM Entertainment's multinational boy group, Eastshine, composed of seven members, made their debut in November with the album 'EMBERS'.

Recently, they appeared on KBS 'Music Bank', MBC 'Music Core', and SBS 'Inkigayo', where the response to their title track 'Double Down' was particularly enthusiastic. Consequently, Eastshine is being recognized as a talented 5th generation boy group capable of songwriting, composing, rapping, and delivering powerful performances. They've even started receiving interview requests from overseas.

TM Entertainment's CEO Hwang Taemin, who has a background as an artist, took charge of the overall production of Eastshine, selecting from over 800 songs worldwide to craft Eastshine's unique musical and conceptual identity. Hwang's production enhanced the group's music, concept, and fashion.

Eastshine signifies the wish to shine from Korea, located in the East (EAST), as a beacon of light (SHINE). The group consists of seven members - IEL, Hyun, Dongjae, Phoenix (from Thailand), Karis, Youngkwang, and Lumin.

Their title track 'Double Down' starts with a funky bass theme at 103 BPM, leading into a half-time shuffle drum beat that brings rhythmic dynamism, complemented by distorted guitar sounds, synthesizers, and brass instruments harmoniously blending together.

The choreography, managed by WeDemBoyz, enhances the song's groove and energetic beat, fitting well with the dynamic dance style typical of 5th generation idols.

'Double Down' carries a message of resilience and hope, encouraging a generation striving towards their dreams: "Even if you fall and sometimes crumble, rise again and head to the world you desire."

Each member contributed their artistic flair to the creation of the album. Leader IEL, in particular, strengthened the album's intended meaning through songwriting and composing.

Ahead of their debut, the group's musicality, showcased actively on social media, is now shining brightly, representing the 5th generation of idols.

The 'EMBERS' album, marking the beginning of Eastshine, symbolizes starting as a small ember and eventually shining brightly like the sun from the East. The title track embodies a message of hope.

The album, which includes a total of four songs like 'Double Down', also contains meaningful messages. 'No Matter What I Do' speaks of living a life true to oneself, 'SHOW TIME' conveys the essence of enjoying life from the start, and 'Cloud' encapsulates the emotions of love that arise in these journeys.

The future activities of Eastshine are highly anticipated as they continue to unfold their journey in the music industry.

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