HYBE, home to globally acclaimed groups like BTS, SEVENTEEN, LERESSERAPHIM, and NU'EST, is sequentially releasing new boy and girl groups to carry the torch for the next generation.

Last month, the six-member boy group BOYNEXTDOOR, co-planned by HYBE and KOZ Entertainment, debuted with their first single album "WHO!". According to the album aggregator site Hanteo Chart, their initial album sales (sales within the first week of release) recorded 114,442 copies. This is the highest sales record among the teams that debuted this year, placing them 5th in the initial album sales of all K-Pop boy group debuts.

BOYNEXTDOOR, produced by Zico, had garnered attention even before their debut. Their group name symbolizes their ambition to approach their fans as comfortably as the boy next door. They also revealed a musical goal of freely expressing their everyday lives in a way their peers could empathize with.

Meanwhile, BELIFT LAB under HYBE Labels is also preparing for the debut of a new girl group. BELIFT LAB announced that they have started filming for the survival program "R U Next?", which was first aired on JTBC and Japan's Abema TV on the 1st. Aspiring participants will go through seven rounds to prove their potential and star quality. The broadcast begins on the 30th of this month. The production team said, "While fierce competition is inevitable, we will focus on the stories and relationships of the trainees to convey a healthy image. Please watch how HYBE's next girl group is formed."

BELIFT LAB is a label created through a joint venture between HYBE and CJ ENM. They previously successfully debuted the boy group ENHYPEN through the audition program "I-LAND". There's heightened interest in whether the new girl group launched by HYBE through "R U Next?" will continue the success of HYBE Labels' girl groups like LERESSERAPHIM (Source Music) and NU'EST (ADORE).

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