LE SSERAFIM, a leading 4th generation K-pop girl group, has rewritten the record for K-pop girl group first-day album sales with their first full album 'Unforgiven (UNFORGIVEN)'.

According to the Hanteo Chart on May 3 (KST), 'Unforgiven', released offline the previous day, sold 1,024,034 copies on that day alone. With 518,329 standard versions, 388,498 compact versions, and 117,207 Weverse versions, they became million-sellers on their release day.

It is the first time a K-pop girl group has exceeded 1 million sales on the day of release since BLACKPINK's 2nd full album 'THE ALBUM', which sold 1,010,000 copies last year. Notably, LE SSERAFIM sold 10,000 more copies than BLACKPINK's 'THE ALBUM'. As a result, LE SSERAFIM ranked 4th in K-pop girl group first-week sales records, just one day after their album release.

Currently, the top first-week sales records are BLACKPINK's 'THE ALBUM' with 1,540,000 copies, aespa's 2nd mini-album 'GIRLS' with 1,120,000 copies, and IVE's 1st full album 'I've IVE' with 1,100,000 copies. If LE SSERAFIM maintains their sales momentum, there is a high possibility of them climbing the girl group first-week sales rankings.

LE SSERAFIM is also making waves on the music charts.

According to Spotify, the world's largest streaming platform, LE SSERAFIM's title track 'Unforgiven' ranked 71st on the Global 'Daily Top Songs' chart on May 1st. The song had been played 1,559,340 times on Spotify since its release at 6 p.m. on May 1st.

'Unforgiven' also entered the charts in a total of 18 countries/regions, including 2nd place in South Korea's 'Daily Top Songs', 6th in Singapore, 11th in Taiwan, 21st in Hong Kong, and 30th in Malaysia. Notably, all seven tracks of 'Unforgiven' ranked in South Korea and Singapore.

LE SSERAFIM ranked 73rd globally, 3rd in South Korea, and 4th in Singapore on Spotify's 'Daily Top Artists' chart, kicking off their success. They particularly caught attention by entering the U.S. 'Daily Top Songs' and 'Daily Top Artists' charts at 161st and 123rd, respectively, on the day of release.

The 'Unforgiven' music video surpassed 20 million views on YouTube in just 27 hours since its release. At the same time, the music video and comeback show performance ranked 1st and 2nd in Korea's YouTube trending videos.

Meanwhile, LE SSERAFIM's mini 2nd album title track 'Antifragile', released last year, remained at 164th on the 'Billboard Global (excluding the U.S.)' chart for the week of May 6th, marking 28 consecutive weeks on the chart. The album 'Unforgiven' is expected to easily enter the main album chart 'Billboard 200' next week. The focus is now on whether it will enter the main singles chart 'Hot 100'.

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