Treasure Ignites Anticipation With Promising and Powerful Comeback: Marking a New Chapter with 'Reboot'
The powerhouse K-pop group, Treasure, is gearing up for a compelling comeback.
Treasure, set to make their return on the 28th, is raising fans' anticipation with promises of a grand-scale, amped-up new release. Having been personally assured by YG Entertainment's Chief Producer, Yang Hyun-suk, the group is ready to meet their global fans with enriched music and vibrant performances.
Treasure will be making their comeback at 6 PM on the 28th, unveiling their second full album, 'Reboot'. This is their first regular album in approximately two and a half years since their debut album, 'THE FIRST STEP: TREASURE EFFECT', released in January 2021. The album, 'Reboot', is being met with high expectations as it symbolizes a fresh start for the group, echoing its name that suggests a 'restart'.
Earlier last month, Treasure successfully warmed up for their full comeback with the unit T5, consisting of So Jung Hwan, Jun Kyu, Ji Hoon, Yoon Jae Hyuk, and Do Young. Their single 'Move', released on the 28th, quickly topped the iTunes song charts in 20 regions, attesting to their global popularity. Jun Kyu's participation in the writing and composition of 'Move', his first such involvement since debut, added extra significance to the track.
Having successfully warmed up with T5, Treasure promises upgraded music and activities with their second full album, 'Reboot'. Their daring transformations, coupled with the addition of Treasure's unique musical color, signal a heightened involvement of the group members who have steadily added their names to the album credits since debut.
As YG Entertainment previously hinted, Treasure's new album will satisfy fans' expectations with its 'upgraded music'. Apart from their prowess in tackling a variety of genres from pop to hip-hop and ballads, the album is further enriched by unit songs that maximize the members' synergy.
Notably, the members' names featured prominently in the credits for the ten new tracks on 'Reboot' are also garnering attention. The Treasure members have consistently improved their producing skills and their increased involvement in the album showcases their growth. Rappers Choi Hyun-suk, Yoshi, and Haruto contributed to various tracks including the unit song 'G.O.A.T', while Yoshi and Asahi also took part in the writing and composition of 'STUPID' and 'Bottle'.
Moreover, Jun Kyu, who worked on T5's new song 'Move', participated in 'BONA BONA', 'I WANT YOUR LOVE', and 'B.O.M.B' among others in 'Reboot'. The fact that the Treasure members have credited a significant number of tracks on the album speaks volumes about their musical growth. With the members' heightened involvement, fans can expect to encounter a deeper color of Treasure's music.
Moreover, Treasure is set to officially enter the world's largest music market in North America with their album 'Reboot', having secured a partnership with major US record company, Columbia Records, ahead of their comeback. Given that their potential has been recognized locally with the contract with Columbia Records, Treasure's global activities and expansion are drawing more attention.
- YG's Treasure Unit T5 Launches 'MOVE' Dance Cover Contest; Song and Music Video Release on June 28
- Treasure Unit T5 Scores Global Hit, Tops iTunes Charts in 20 Regions with Debut Song 'MOVE'
- TREASURE's New Sub-unit T5 Gears Up for 'Music Core' Debut with 'MOVE'
- Treasure Sets the Stage Ablaze: Announces Comeback with Second Full-Length Album 'Reboot' on July 28
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