In the June Idol Group Brand Reputation rankings, BTS, BLACKPINK, and NewJeans have claimed the top three spots. The rankings, based on big data analysis results, show BTS leading in first place, followed by BLACKPINK and NewJeans respectively. SEVENTEEN and IVE complete the top five.

The Korea Corporate Reputation Institute analyzed 83,929,675 pieces of big data from May 20 to June 20, 2023, for the Idol Group Brand Reputation rankings, a 2.40% increase from the 81,963,585 pieces of data in May.

The Brand Reputation Index is a metric that examines the influence of consumers' online habits on brand consumption, using big data analysis. It allows us to measure the positive and negative evaluations of idol group brands, media interest, and the volume of consumer interest and communication. Qualitative evaluations from the Brand Reputation Monitor were also included.

The Idol Group Brand Reputation rankings amalgamate brand category analyses for both boy groups and girl groups. They measure consumers' participation, media, communication, and community indices for the idol group brands to analyze the Brand Reputation Index.

The 30 idol group brands for the June 2023 Brand Reputation rankings are, in order: BTS, BLACKPINK, NewJeans, SEVENTEEN, IVE, FIFTYFIFTY, LUCIFER, (G)I-DLE, Stray Kids, aespa, EXO, NCT, TWICE, Hi-Key, BTOB, Girls' Generation, OH MY GIRL, BIGBANG, SHINee, MONSTA X, Red Velvet, ENHYPEN, fromis_9, The Boyz, ASTRO, Cosmic Girls, HIGHLIGHT, MAMAMOO, Super Junior, and STAYC.

For June, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) recorded a brand reputation index of 11,654,947, a 75.56% increase from May's 6,638,894, with high participation, media, communication, and community scores.

BLACKPINK (Jisoo, Jennie, Rosé, Lisa) placed second, with a brand reputation index of 5,209,267, a 2.02% decrease compared to May's 5,316,470.

Third-place NewJeans (Minji, Hanni, Danielle, Haerin, Hyein) experienced a 7.42% decrease with a brand reputation index of 3,761,863, compared to May's 4,063,240.

SEVENTEEN placed fourth, with a brand reputation index of 3,710,635, a 20.97% decrease from May's 4,695,065.

Finally, IVE placed fifth, with a brand reputation index of 3,559,664, a 29.10% decrease from May's 5,020,997.

Gu Chang-Hwan, director of the Korea Corporate Reputation Institute, said, "In the June 2023 Idol Group Brand Reputation rankings, the BTS brand took first place. If we compare it with the 81,963,585 pieces of idol group brand big data from last May, there was a 2.40% increase. The detailed analysis showed a 5.82% decrease in brand consumption, a 3.80% increase in brand issues, a 0.07% decrease in brand communication, and a 5.94% increase in brand proliferation."

He continued, "BTS's brand reputation rose sharply due to the powerful synergy between individual activities and group comebacks. Their broad reach across all brand indices - participation, media, communication, and community - demonstrates the global impact of their brand."

"BLACKPINK maintained their position in the rankings despite a slight decrease, demonstrating the strong loyalty of their fanbase and the continuous interest in their individual activities."

"NewJeans, ranking third, has shown steady performance in the idol brand reputation rankings. Despite the decrease in their index, their distinct music style and continuous engagement with fans have kept them in the top ranks."

"SEVENTEEN and IVE, ranking fourth and fifth respectively, showed a decrease in their brand reputation indices, hinting at a need for fresh strategies to re-engage their audiences."

The director concluded, "It is essential for idol groups to maintain a consistent connection with their fans and create positive interactions both online and offline. This contributes to the overall brand reputation. With a myriad of platforms available, the opportunities for innovative fan engagement are numerous. Idol groups need to utilize these platforms effectively to maintain their brand reputation."

Stay tuned for updates on next month's Idol Group Brand Reputation rankings.

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