There's a hint of a fresh wave of popularity for a group that's taking a completely opposite strategy amidst idols hailing from survival programs. This is the story of Boy Next Door, a group that has kept its members under wraps and is on the verge of making its debut.

Boy Next Door, which will debut on the 30th, unveiled the faces of its members for the first time through a trailer film on May 12. Considering that the album promotion for an existing group can take up to a month, it's unusual to reveal faces for the first time just 18 days before the debut.

Boy Next Door's member reveal strategy contrasts with the recent trend of building recognition through pre-debut activities. Audition programs like Mnet's 'Boys Planet' and MBC's 'Boy Fantasy - After School Heart-throbbing Season 2' are prime examples. These programs show faces and talents through broadcast activities before the official debut, building a familiar relationship with viewers and cultivating a loyal fandom.

On the other hand, Boy Next Door has kept its identity completely concealed. Although they are expected to inherit the unique musical color of KOZ Entertainment and have received much attention and anticipation, the curiosity of K-pop fans has been piqued as information about the members has not been released even as the debut date approaches. The fact that the team is being launched under the big agency HYBE, yet remains shrouded in mystery, has sparked further curiosity.

The moment anticipation reached its peak, the reveal of six visually appealing boys led to an explosive surge of interest. These days, many newcomers to groups have appeared on survival programs or have previous experience, but the fact that none of the Boy Next Door members have this background has been seen as more fresh and novel.

Boy Next Door, the secret weapon of HYBE and KOZ Entertainment, seems to have succeeded in attracting attention with their fresh debut. There's a keen interest in whether they'll continue to sail smoothly until their official debut on the 30th and shake up the K-pop scene.

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