BLACKPINK Jennie Embraces 'Global Hot Star' Status with Limited Edition Underwear Collection
BLACKPINK's Jennie has unveiled her limited edition collection.
The global brand for which Jennie serves as an ambassador announced the limited edition capsule collection, designed in collaboration with Jennie. Drawing inspiration from Jennie's casual outfits, this collection features a personal touch in the form of underwear sets, denim, T-shirts, fleece, and knitwear that embody her unique style and creativity.
The capsule collection includes pastel colors curated by Jennie as well as custom branding that reinterprets the iconic Calvin Klein logo with her own handwriting.
Jennie said, "Collaborating on this capsule collection was an interesting progression in our partnership. It reflects my everyday style and is based on many essential items in my wardrobe. Each piece incorporates my favorite fits, colors, and details. My hope for this collection is that everyone can feel the same happiness and confidence as I do when wearing these pieces."
Jonathan Bottomley, the brand's Global Chief Marketing Officer, praised Jennie, saying, "Working with Jennie on multiple campaigns, we immediately recognized her as a person with cultural power. Her personality, talent, and distinctive style have a significant impact worldwide." He continued, "Our partnership began with Jennie as a long-time fan of the brand. We wanted to deepen that relationship by bringing her personal perspective to our products. The result is a blend of Jennie's covetable style and Calvin Klein's most iconic essentials that we know will resonate deeply with consumers worldwide."
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