BTS has secured the top position in idol group brand reputation rankings for April 2023, according to a recent big data analysis.

Chang-hwan Ku, the director of the Korea Corporate Reputation Research Institute, reported that the brand reputation rankings for idol groups in April 2023 saw BTS at the top. Compared to March, there was a 0.08% increase in idol brand big data, totaling 93,302,459. The detailed analysis revealed a 5.06% rise in brand consumption, an 8.10% drop in brand issues, a 1.50% increase in brand communication, and a 1.96% increase in brand diffusion.

The BTS brand, which secured first place in the April idol group brand reputation rankings, had high scores in the link analysis with phrases such as "record-breaking," "enlistment," and "donation." In the keyword analysis, "Jimin," "J-Hope," and "Jungkook" ranked highly. In the positive-negative ratio analysis, the brand recorded a positive ratio of 92.38%.

Following Jin's enlistment, J-Hope joined the 36th Division New Soldier Training Center in Wonju, Gangwon Province on the 18th. Meanwhile, V has been actively participating in the variety show 'Seo Jin's House' alongside Lee Seo Jin, Park Seo Joon, and Choi Woo Shik.

Jimin recently achieved a first for K-pop solo artists by topping the Billboard 'Hot 100' with his solo album 'FACE.' Suga is set to release his solo album 'D-Day' on the 21st. RM had previously been active as an MC on tvN's 'Useless but Interesting Human Encyclopedia of Trivial Knowledge,' which ended in January.

In April 2023, the idol group brand reputation rankings included BTS, Blackpink, Newzins, IVE, Seventeen, Teen Top, Twice, Monsta X, Fifty-Fifty, (G)I-DLE, NCT, High-Q, STAYC, SHINee, Girls' Generation, EXO, Apink, Kep1er, BTOB, L'Escape, Tomorrow X Together, Pentagon, Stray Kids, The Boyz, aespa, Big Bang, Red Velvet, Enhypen, Oh My Girl, and Astro.

Copyright © 2023 Kpop Reporter. All rights reserved. Do not reproduce without permission.