South Korean songstress, IU, can be seen in the beautiful winter photos of Chamisul soju for its winter posters.

IU stars in Chamisul Soju's winter photos

Allkpop reported that on January 22 (Friday), the official Instagram account of Chamisul showcased three moving photos of the songstress.

The photos made the hearts of IU's fans be fluttered, especially with the caption that reads: "Winter fairy Jieun and the clean dewdrop found in the snowy white world."

Each photo shows the signature beauty and aura of the Blueming singer but also differs in many ways.

The first image had her wear a white fury sweater, where she joined her hands in one to make a platform for a bubble. The background shows a golden atmosphere of trees and the snow.

The second photo sees the songstress in a baby pink sweater, lifting both her hands above to hold a bubble. The backdrop is in baby blue color, with snowflakes falling.

The last, but truly not the very least, is where she lays down, donning an enormous fur sky blue coat with a matching beanie. A bubble is still in the image, resting beside the head of IU. The songstress wore a white shirt underneath the coat, matching the snow where he lays down.

The Chamisul soju bottle is present in the three photos, showing off the winter's need for the products.

IU is the Chamisul soju model for seven years now

With IU's fame, no doubt that she is chosen to be an endorser of a brand close to the Korean's hearts.

She started modeling for Chamisul in 2014, and every year is a milestone for her and the brand. To date, she marks her 7th year with the brand.

In a statement, Chamisul explained IU's photos. The company said the concept is all about, "Take a sip of dew while looking into Jieun's eyes as clean as snow."

Check out IU's photos with Chamisul soju here.

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