The brand reputation rankings for variety shows, as revealed by the Korean Business Research Institute using the collected big data from September 5 to October 4, is now released!

An analysis of consumer participation, interaction, media coverage, community awareness, and viewership indexes is used in the rankings for 50 popular variety programs.

‘How Do You Play?’ And ‘Love Call Center’: Switch Places

Topping the list is TV Chosun’s “Love Call Center” with a brand reputation index of 9,762,529 for October. “Im Young Woong,” “Young Tak,” and “Jung Dong-Won” are among the high-ranking phrases in the show’s keyword analysis. While “release,” “fierce,” and “appear” are the highest-ranking related terms of the program.

Furthermore, the rankings revealed a score of 83.55 percent positive reactions for the “Love Call Center’s” positivity-negativity analysis.

The second place in the brand reputation rankings for variety shows is MBC’s “How Do You Play?” with a score index of 8,898,880.

Last Month, “How Do You Play?” held the top spot at the top of the brand reputation rankings for September with a brand reputation index of 9,729,407. The high-ranking phrases in the show’s keyword analysis included Refund Expedition,” “Yoo Jae Suk,” “and “SSAK3.”

Also, the highest-ranking related terms for the program are “release,” “job interview,” and “debut.” And the program’s positivity-negativity analysis revealed a score of 76.83 percent positive reactions.

Lastly, taking the third spot of the rankings with a brand reputation index of 8,377,479 for October is JTBC’s “Ask Us Anything.”

The Rankings Of The Top 20 Variety Shows For October

  1. “Love Call Center”
  2. “How Do You Play?”
  3. “Ask Us Anything”
  4. “Home Alone” (“I Live Alone”)
  5. “Balsam School” (literal translation)
  6. “Voice Trot”
  7. “The King of Mask Singer”
  8. “Wife’s Taste”
  9. “My Ugly Duckling”
  10. “The Manager”
  11. “The Sixth Sense”
  12. “Running Man”
  13. “Radio Star”
  14. “Hidden Singer”
  15. “Same Bed, Different Dreams”
  16. “The Return of Superman”
  17. “God of Trot” (literal title)
  18. “Fun-staurant”
  19. “Can’t Be First” (literal title)
  20. “Immortal Songs”

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