The Korean Business Research Institute now releases the September brand reputation for variety show stars!

The September rankings were determined by analyzing consumer participation, interaction, media coverage, and community awareness indexes of 50 popular entertainers using the August 4 to September 4 big data collection.

On top of the list, this month is Yoo Jae Suk, with a brand reputation index of 2,084,641 for September. His high-ranking phrases in his keyword analysis included “How Do You Play?”, “The Sixth Sense” and “alternate character,” while “release,” “transform,” and “donate” are his highest-ranking phrases. The positivity-negativity analysis of Yoo Jae Suk revealed a score of 74.55 percent positive reactions.

Rising on the second spot from rank 12 last month is Kim Jong Kook with a brand reputation of 1,303,806, marking an impressive 67.57 percent increase in his total score since the previous month. Kim Jong Kook recently appeared on the “My Ugly Duckling” episode and talked about his fears about having kids. He will also be starring on MBC’s “Red-Cheeked Ramyun Lab” (LT) together with Seo Jang Hoon, HaHa, and more.

Furthermore, host of the new SBS show “PJ Date Consulting,” Park Na Rae placed third on the September brand reputation for variety show stars marking a brand reputation index of 1,297,154.

Here are the top 30 list of this month’s brand reputation ranking!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Park Na Rae
  4. Lee Soo Geun
  5. Kim Gook Jin
  6. Lee Sang Min
  7. Kim Gura
  8. Lee Hyori
  9. Song Ji Hyo
  10. Super Junior’s Kim Heechul
  11. Paeng Hyun Sook
  12. Kang Ho Dong
  13. Lee Kwang Soo
  14. Park Myung Soo
  15. Kim Shin Young
  16. Seo Jang Hoon
  17. Jun Hyun Moo
  18. Kim Jong Min
  19. Lee Young Ja
  20. Jang Do Yeon
  21. Park Mi Sun
  22. Kim Sung Joo
  23. Choi Yang Rak
  24. Jo Se Ho
  25. Kim Joon Ho
  26. Ahn Jung Hwan
  27. Yang Se Hyung
  28. Noh Hong Chul
  29. Lee Kyung Kyu
  30. Yoo Hee Yeol

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