Just four months into their debut, RIIZE has taken the music industry by storm, not just for their chart-topping hits but for pioneering a unique genre: Emotional Pop. This exploration into Emotional Pop reveals why RIIZE's music resonates deeply with audiences worldwide.

 The Evolution of Emotional Pop with RIIZE

Emotional Pop stands as RIIZE's signature sound, encapsulating the diverse emotions of its members. At their debut in September 2023, SM Wizard Production's Kim Hyung-kook highlighted the intention behind RIIZE's formation, emphasizing music's role in showcasing the group's growth and experiences. Their debut tracks like the refreshing 'Memories', the funky 'Get A Guitar', and the heartfelt 'Love 119' not only showcased their musical versatility but also added depth to the narrative surrounding RIIZE.

 RIIZE's Remarkable Chart Performance

RIIZE's bold foray into changing musical landscapes with each release has captivated global audiences. Their tracks, imbued with the ease of listening and the depth of Emotional Pop, have consistently secured top spots in music charts. 'Get A Guitar' soared to Melon Chart's top 16 in October, while 'Love 119' hit a new high at 3rd place, demonstrating their unprecedented success as a rookie group in the music charts.

 Proving SM Music's Prowess as Top-Tier Newcomers

The core reason behind RIIZE's chart success arguably lies in their music. SM Wizard Production's Lee Sang-min attributes the popularity of Emotional Pop to the genuine music, clear concept, and the charm of the artists. The relatability and resonance of the artists' experiences and emotions with the audience form the crux of Emotional Pop.

Moreover, the success of Emotional Pop and RIIZE's music is a testament to the strength of SM Music, drawing from the legacy and expertise built by SM Entertainment's pioneers in the K-pop industry. The collective effort and wisdom of SM's legacy have significantly contributed to the growth of RIIZE and the expansion of Emotional Pop.

In essence, RIIZE's emergence not only heralds the success of Emotional Pop but also underscores the enduring influence of SM Music. As RIIZE continues to evolve alongside Emotional Pop, the anticipation for their future discography and the broader spectrum of SM Music's influence remains high.

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