Hwasa's Unwavering Standard: The Reason She's K-pop's Talk of the Town
Solo artist Hwasa's trajectory in the K-pop scene is undeniably unique, making her the industry's hot topic due to her distinctive musicality.
Musician Keiji, who has collaborated with numerous artists, commented on Hwasa, saying, "She's a singer with outstanding vocal prowess. Ever since her debut with MAMAMOO, she has had a distinct character and presence. Hwasa possesses musical elements that only she can express. Her unique low-tone vocal style and performances make her a standout female solo artist of this era."
In June, after parting ways with her long-time agency RBW Entertainment, Hwasa signed an exclusive contract with P NATION, led by singer Psy. While MAMAMOO remains intact, Hwasa embarked on this new journey to further her solo endeavors. Notably, with a new track offered by Psy, she has been showcasing her robust solo power. On June 6th, she released her new digital single "I Love My Body." The song topped iTunes Top Song charts in eight countries and secured the 8th spot on the U.S. Billboard World Digital Sales chart, proving its success in the American market.
Hwasa has always had a significant female fanbase since her MAMAMOO days. Her songs often represented and resonated with women, garnering immense support. However, some fans have expressed disappointment over her more provocative solo performances. Her bold musicality has been polarizing among fans.
Furthermore, a performance she showcased at a festival led the Student Parent Human Rights Association to accuse her of indecency. This proves that Hwasa's choreography and performances leave a strong impression on viewers. Even amidst some fans' amplified disappointment, Hwasa does not hide the music she pursues. Her recent "I Love My Body" emphasizes valuing and loving one's body, reflecting Hwasa's core values.
With her charismatic face and a physique that's ideal for sexy performances, Hwasa stands out. Pop music critic Kim Do-hun stated, "Hwasa's music has elements that deserve attention. In the current K-pop market, the theme of a song is crucial, and Hwasa's concept is clear. While her sensual image and performances might seem provocative to some conservative viewers, it's not problematic. Her singing and dancing skills are exceptional, which is why she's on everyone's lips."
Hwasa has become a unique figure in the music industry. She has also elevated her status by becoming a regular member of the variety show featuring legendary K-pop divas, "Dance Singer Troupe."
To Hwasa, others' perceptions aren't crucial. She's not just stubbornly sticking to her beliefs but presenting music based on her standards. She remains true to the message "I Love My Body" conveys.
"If I don't fit their standards, I'll set my own."
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