NewJeans Revels in Success: 'A Fruit of Our Hard Work and Deliberation'
On the 28th, the group NewJeans expressed immense pride and happiness over the overwhelming success of their second mini-album 'Get Up'. They said, "We achieved much more than we anticipated and felt truly proud and happy to be loved."
Through their agency Adore, NewJeans conveyed, "This album was a result of collective and individual contemplation and effort from all members of NewJeans," revealing their deep affection for the album and sharing their feelings upon concluding its promotions.
NewJeans clinched the top spot on the U.S. Billboard main album chart, 'Billboard 200', with 'Get Up'.
Furthermore, they simultaneously entered the Billboard main singles chart 'Hot 100' with three title tracks: 'Super Shy', 'ETA', and 'Cool With You'.
Adore highlighted, "NewJeans is the first K-pop girl group to have three songs enter the Billboard main singles chart simultaneously."
'Super Shy' peaked at 48th on the 'Hot 100' and has maintained its position for six consecutive weeks. 'Get Up' has been on the 'Billboard 200' for four straight weeks.
Additionally, 'Super Shy' has been on the UK Official Singles Chart 'Top 100' for seven weeks, solidifying its place in the mainstream pop market.
The album dominated domestic music charts like Melon, and physical album sales reached 1.65 million copies in just the first week of release.
Particularly, on the 3rd of this month (local time), NewJeans dazzled audiences at major music festivals in the U.S., 'Lollapalooza', and Japan's premier summer music festival, 'Summer Sonic'. The 'Super Shy' YouTube Shorts video sparked a global challenge, garnering 670,000 views from countries like Korea, the U.S., India, and the UK, while related TikTok videos reached 940,000.
Ador analyzed the success factors, stating, "NewJeans stepped out of the conventional K-pop mold, aiming for a more relatable and natural vibe. The bold strategy of producing music videos for all tracks, including the triple title songs, also paid off."
They also emphasized the added value of collaborating with global brands like Powerpuff Girls, Apple, and Spotify, which went beyond mere collaboration.
NewJeans expressed, "Being able to experience music festivals with all the songs we've released so far will be a lasting memory. To our fans, the 'Bernies', we truly love and thank you."
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