Big 3 K-Pop Agencies Debut Powerhouse Rookies: Industry Awaits September Shake-up!

In an unprecedented wave, K-Pop fans are buzzing with anticipation as YG Entertainment's new girl group 'Babymonster', HYBE's 'Boy Next Door', and SM Entertainment's rookie boy group 'RIIZE' announce their simultaneous debuts in September.

The joint debut timing from these major agencies is truly rare. Given that powerhouse agencies HYBE, YG, and SM have diligently prepared these debut groups, all eyes are set on the September K-pop scene.

'Babymonster', YG Entertainment's first girl group in roughly seven years since BLACKPINK, has been hailed as 2023's hot rookie, garnering immense attention even before its official debut. Following the launch teaser released on January 1st, the septet 'Babymonster' has wrapped up its five-month-long content teasers and final member selection, gearing up for a September debut.

With multinational members hailing from Korea (Ah-hyeon, Haram, Rora), Thailand (Pharita, Chquita), and Japan (Ruka, Asa), 'Babymonster' boasts elite talents who emerged victorious from thousands of auditionees. They've spent the past four years under rigorous YG training, and previews show the members excelling in vocals, rap, performance, and visuals.

Even before their official debut, 'Babymonster' reached 3 million subscribers on their YouTube channel, attesting to their global appeal. YG reportedly invited international producers for 'Babymonster's album, securing multiple tracks for their debut and subsequent projects.

SM Entertainment's rookie boy group 'RIIZE', a seven-member ensemble, has also confirmed their September debut. The members, Shotaro, Eunseok, Sungchan, Wonbin, Seunghan, Sohee, and Anton, embody a "real-time odyssey" of growth. The name 'RIIZE' merges the meanings of 'Rise' and 'Realize', encapsulating the group's ambition to grow and achieve dreams together. They bring a unique sound, "Emotional Pop", to the industry.

Highlighting 'RIIZE's allure are members known to fans: Sungchan and Shotaro from their NCT days, and Eunseok and Seunghan from SM Rookies. Anton, notably, is the son of singer Yoonsang, generating buzz from a young age. The group's official SNS, opened on the 1st, surpassed a million followers in just four days, hinting at a hot debut.

Lastly, the anticipated September comeback of 'BoyNextDoor', a six-member boy group co-launched by HYBE and Zico's KOZ Entertainment last May, has a straightforward goal: convey relatable everyday stories through candid music. Their initial promotion, featuring triple title tracks like 'But I Like You', 'One and Only', and 'Serenade', displayed impeccable performances and infectious energy, quickly rising as a top-notch rookie group. They were even highlighted by the Grammys as a '2023 Boy Group to Watch', showcasing their global appeal.

Following their promotion, they've been entertaining fans with diverse content like regular guest appearances on KBS Cool FM 'DAY6's Kiss The Radio', 'Inkigayo' MC roles, and their solo reality show, 'Fun Boy Next'. Fans are eagerly anticipating their new appearance in the upcoming comeback.

With each team fully equipped with their unique charms, the industry and global K-Pop fans alike are eagerly waiting to see what ripples the debuts of these groups from the 'Big 3' agencies will create in September's K-Pop scene.

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