Treasure Triumphs Globally: 'BONA BONA' Tops iTunes Charts in 20 Regions
K-pop group Treasure has announced a successful start to their activities for their second full-length album, 'REBOOT', amid fervent response from global music fans.
According to YG Entertainment, the title track 'BONA BONA' from Treasure's 2nd album, which was released on the 28th, topped the iTunes song charts in 20 regions. Their popularity is especially notable in Asia where they recently concluded a successful tour. Furthermore, they have also secured top positions on the iTunes album charts in major regions of South America and Europe, further demonstrating their extensive global popularity.
Their influence in Japan is more confirmed than ever. 'REBOOT' quickly topped the chart of LINE Music, the largest music streaming site in Japan. The title track 'BONA BONA' continues to hold the top spots on the LINE Music real-time chart and raced to number one on Rakuten Music's real-time chart, confirming their strong local fandom.
The reaction to the 'BONA BONA' music video is also overwhelming. Thanks to praise for capturing an upgraded version of Treasure in terms of both visuals and music, it made its mark in second place on YouTube's 'Most Watched Videos in 24 Hours'. With the view count also showing a steep increase compared to their previous work 'HELLO', it's running toward 10 million views and occupying a top spot on the rapidly rising music chart, thus heightening the anticipation for what's to come.
'BONA BONA' is an impressive song that harmonizes the intense brass sound of the chorus and a drumbeat reminiscent of a marching band. They managed to convey the message of 'Born To Love You', which penetrates the theme of fate, in Treasure's cheerful language. The music video made an impact with its mature charm and intense performance, which adds to the anticipation for the full stage they will reveal in the future.
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