NMIXX's Album Sales Surge: Netizens Speculate, Fans Defend
In the dynamic world of K-pop, NMIXX, the girl group from JYP Entertainment, has recently been the subject of online discussions. The group's latest release, "A Midsummer NMIXX's Dream," has seen a sudden spike in album sales, leading to speculation among netizens and a robust defense from the group's fans, known as NSWERs.
The controversy began when an online forum post highlighted the group's album sales, which showed a significant increase from 719,886 copies on the first day to 792,222 copies on the second day. The author of the post questioned the sudden surge, pointing out that such a rise in sales typically corresponds with high-ranking songs on MelOn charts or strong performance on international music charts. However, NMIXX has yet to achieve significant success on these platforms.
The post also compared NMIXX's fan base on MelOn to other K-pop girl groups. While groups like IVE, NewJeans, aespa, (G)I-DLE, and BLACKPINK have over 100,000 fans, NMIXX has only 25,000. The author questioned who was buying the albums in such large quantities, considering the group's relatively small fan base.
The author further scrutinized NMIXX's performance on Global Spotify streams. While other fourth-generation girl groups achieved over 1 million streams on their debut day, NMIXX only garnered 270,000 streams. The disparity led the author to question how NMIXX managed to sell so many albums without a significant domestic or international following.
However, NMIXX's fans, the NSWERs, have come to the group's defense. They argue that the accusations of "Sajaegi," a term for chart manipulation through mass purchasing of one's own album, are unfounded. They point out that NMIXX is part of JYP Entertainment, a publicly listed company, making such manipulation unlikely.
Fans have also attributed the high album sales to the group's affiliation with JYP Entertainment, one of the "Big Four" agencies in the K-pop industry. They argue that the company's reputation and resources have contributed to the group's success.
As the debate continues, it's clear that NMIXX's sudden rise in album sales has stirred the K-pop community. While some question the legitimacy of the sales, others celebrate the group's success. As the story unfolds, fans and critics alike will be watching to see how NMIXX navigates this controversy and what impact it will have on their future in the K-pop industry.
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