Hwasa from MAMAMOO has stirred up the scene by unveiling the second act of her career. Her new home is P NATION, led by the legendary Psy. Known for his close connections with female artists and numerous album releases since the establishment of his company, Psy has certainly made his mark. Though there have been some successes, it's been challenging to witness a synergy that matches the high expectations set by his name. With Hwasa, who has already achieved significant success, joining P NATION, all eyes are on what strides she will make next.

Hwasa, who garnered attention after deciding not to renew her contract with RBW, announced an exclusive contract with P NATION on the 30th of last month. The announcement process was undeniably dynamic. During the concert 'Summer Swag' hosted by Psy, Hwasa signed the contract right on stage, turning the contract signing into a performance. Hwasa confirmed, "I just became a member of the P NATION family a few minutes ago. I actually signed the contract, it wasn't just a performance."

Three days before, on the 27th, when news about Hwasa signing an exclusive contract with P NATION broke, the company only confirmed that discussions were ongoing. But the result was revealed in front of thousands of fans.

Especially on the 30th, the day when the news about her exclusive contract with P NATION was grandly announced, rumors about Hwasa's love life also surfaced. It was revealed that she has been dating a businessman, who is 12 years her senior, for the last 5 years. At that time, since Hwasa wasn't under RBW or P NATION, it was difficult to confirm the truth. Amidst this, she announced her exclusive contract at 'Summer Swag', while P NATION stated the next day, "As it's a private matter, we cannot confirm."

Conversations arose in the aftermath. About three years ago, on a variety show, Hwasa denied having a boyfriend when the cast suspected she was dating. When asked if she had kissed someone within the last year, she replied "no," but a lie detector test indicated that she was lying. Some netizens recalled her previous statement, speculating that Hwasa had lied.

Additionally, many speculated whether the man from the dating rumor was the same individual Hwasa referred to as her 'ex-boyfriend' on another show in 2019. As such, much attention was drawn to Hwasa's comments. However, at 'Summer Swag', she only announced the news of her exclusive contract, which had already been accepted as a fact, and chose to avoid discussing the dating rumors.

When a celebrity's dating rumor breaks, the public is naturally curious about the truth. But that doesn't mean they necessarily have to confirm or deny it. It's their choice. Amidst this situation where attention was focused on her private life, Hwasa announced her fresh start at P NATION. Alongside this, there's considerable anticipation for the synergy between Hwasa, Psy, and P NATION.

P NATION, led by Psy, signed Jessi as its first artist when it was established in January 2019. After that, then-couple HyunA and Dawn, Crush, Heize, and others joined one after another. P NATION debuted the group The New Six (TNX), consisting of contestants from SBS's 'Loud', where Psy served as a judge. However, most of the company's lineup is filled with artists well-known to the public.

Psy, who debuted in 2001, has received steady love as an outstanding singer-songwriter and unparalleled performer, even after experiencing numerous ups and downs, including ranking second on the U.S. Billboard Hot 100. For younger singers, Psy's career is an object of admiration, and P NATION, led by him, is an attractive company centered around its artists. Psy even personally promotes his artists' albums.

Although she's moved to another company, Jessi gave birth to her hit song 'Nunu Nana' at P NATION, and HyunA and Dawn continued to release albums and stayed active. However, it's regrettable that Jessi's 'Nunu Nana' was the peak, and HyunA and Dawn ended their contracts with P NATION without achieving notable results. Heize consistently released albums and frequently ranked high on the music charts, but she didn't achieve the same level of mega-hit as before. Crush, who had a military hiatus, also lost some of his 'music chart powerhouse' status.

Artists who were or currently are under P NATION are still top-class singers receiving much love, but it's hard to say they've made a leap forward at P NATION.

Hwasa debuted as part of the group MAMAMOO in 2014 and enjoyed peak popularity as a team. With hits like her collaboration 'Don't Give It to Me' with Loco in 2018, her solo songs 'Twit', 'Maria', and even her project group Refund Sisters, everything she's touched has been a mega-hit. She's also been incredibly popular on variety shows, starting from igniting the tripe craze to the recent 'Dancing Singer'.

Hwasa is indeed at the peak of her game, and P NATION, celebrating its 5th anniversary, needs to show more than just recruiting popular singers. That's why there's increased focus on Hwasa's future activities and synergy at P NATION.

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