Le Sserafim has solidified their status as 'K-Pop top players' through their first full-length album.

Le Sserafim, consisting of Kim Chaewon, Sakura, Heo Yunjin, Kazaha, and Hong Eunchae, concluded a four-week promotional run for their first album 'UNFORGIVEN' on SBS' 'Inkigayo' on the 28th. Dressed in white marine-themed outfits, the members performed their follow-up song 'Eve, Psyche, and Bluebeard's Wife,' wowing viewers with their powerful synchronized dance routine.

Le Sserafim set new records in K-Pop girl group history with their first full-length album 'UNFORGIVEN' released on the 1st. First off, this album surpassed 1.25 million copies in the first week of sales (Hanteo Chart standard), making them the fastest K-pop girl group to reach the million-seller mark post-debut. Furthermore, they landed 6th on the US Billboard 200 (dated May 20th), setting the record for the fastest top 10 entry in K-pop girl group history. Their new release also became the first by a female artist this year to achieve a triple crown in Japan's Oricon weekly ranking (dated May 15th). Their explosive growth is evident from their album's performance, which doubled the sales of their previous release, 'ANTIFRAGILE,' in key music markets including Korea, the US, and Japan.

In just one year since their debut, they have achieved their best ever performance across all fronts, including music sales, overseas charts, and digital streams, thereby elevating their status as 'K-Pop top players.' Their title track 'UNFORGIVEN (feat. Nile Rodgers)' achieved a grand slam by topping six major music shows in Korea. The song has also stayed on Spotify's global 'Top Daily Songs' chart for 27 consecutive days (May 1-27) since its release, and has been dominating the top tier of domestic music sites for nearly a month. Moreover, their b-side track 'Eve, Psyche, and Bluebeard's Wife' began making its mark in the music charts, both domestically and globally.

Their activities have proven Le Sserafim's overwhelming popularity, captivating not just their fandom but the general public. As of the afternoon of the 27th, the cumulative views for all videos posted on the team's official YouTube channel surpassed 1 billion. Throughout their promotional period, Le Sserafim's web entertainment appearances, performances, and stage videos continuously made it to YouTube's trending list.

Their popularity is meteoric in short-form content. On TikTok, a global short-form mobile video platform, Le Sserafim's official channel has amassed over 5.6 million followers. As of 8 AM on the 29th, the total views for videos shared with the hashtags '#UNFORGIVEN' and '#Eve_Psyche_and_Bluebeard's Wife' are nearing 900 million and 110 million respectively, testifying to their undying popularity even as their promotions wrap up.

Copyright © 2023 Kpop Reporter. All rights reserved. Do not reproduce without permission.