Just a year after their debut, the girl group LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) has etched their presence in the global music industry.

Their first full-length album 'UNFORGIVEN' has surpassed 100,000 cumulative sales based on the Oricon's weekly album ranking dated May 29th, boasting top-tier popularity among the fourth generation girl groups in Japan. The album ranked first in the Oricon's weekly album ranking, weekly digital album ranking, and weekly combined album ranking, becoming the first foreign female artist to clinch triple crowns in a week this year.

Furthermore, LE SSERAFIM landed on the 'Billboard 200', the main album chart in the United States, for two consecutive weeks (dated May 20 and 27). Last week, the album debuted at No. 6 on the 'Billboard 200', setting a new record for the fastest K-pop girl group to enter the top 10. LE SSERAFIM is the only fourth generation girl group this year to make it into the 'Billboard 200' top 10. The group continues to make history, showcasing their growing stature in South Korea, the United States, and Japan - the heart of the global music market.

The success of LE SSERAFIM carries unique significance as they have built a solid fandom worldwide, overcoming language barriers. This has been achieved through performance and team branding, creating the unique flavor of 'LE SSERAFIM-ness' that is not bound by nationality or region. The music video for the album track 'Eve, Psyche, and Bluebeard's Wife,' released on May 24, clearly captures the unique strengths of LE SSERAFIM.

In the video, LE SSERAFIM displays a high-level choreography that can only be digested by the 'strongest girl group performance,' showing what a typical LE SSERAFIM stage looks like. Following a scintillating end-of-year awards ceremony performance last year, the group has once again delivered a performance that hits high marks for difficulty, composition, and expressiveness. The perfectly synchronized choreography of the five members, set to the rhythm of a Jersey Club-style beat, delivers a thrilling pleasure to viewers and elicits praise that "This is indeed LE SSERAFIM."

The sophisticated branding using the team's BI (Brand Identity), which won main prizes in two of the world's three major design awards, makes LE SSERAFIM even more special. They have completed a healthy and sophisticated image by showcasing athleisure looks from their debut album to their first full-length album. At LE SSERAFIM's first standalone pop-up store, fashion and accessory items using the team's logo made it to the top popular items, attracting not only fandom but also high-fashion enthusiasts and leading magazines, which led to tangible results.

In this way, LE SSERAFIM pioneered their unique domain, 'LE SSERAFIM-ness', through powerful performances and sophisticated branding. Their overwhelming accomplishments in the global music market confirm that their direction is spot on.

Meanwhile, LE SSERAFIM will kick off their follow-up music show activities on Mnet's 'M! Countdown' at 6 PM on May 25th. 'Eve, Psyche, and Bluebeard's Wife' has been gaining momentum in the charts, including on Korean music sites such as Melon, Genie, and Bugs, as well as on the Japanese Line Music and other overseas charts, simultaneous with the announcement of the follow-up song activities.

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