Fromis_9: Beyond Military Fandom to MZ Generation 'Wannabes' - Anticipation for a Leap Forward
There's a girl group that consistently appears in surveys conducted by the Korea Defense Media Agency - it's none other than fromis_9. They're so popular within the military that the phrase "fromis_9 over Newkidd, AIVY, LUNARSOLAR, and aespa" is common. Naturally, any discussion about fromis_9 would be incomplete without mentioning their military fanbase. But fromis_9's accomplishments and value extend far beyond that.
The group constantly appears in survey results as the artist military personnel wish to invite on 'Troop Train', the girl group they'd love to see make a surprise visit to the base during Chuseok (Korean Thanksgiving), the star they'd like to have on winter guard duty with them, and the celebrity they'd like to see visit their military unit.
Their popularity has been unwavering since their debut in 2018. J.seph, a member of the co-ed group KARD who was discharged last year, even confessed on a show that he was a fan of fromis_9 during his military service. Evidence of fromis_9's popularity within the military can easily be found on various online communities.
The group's lively and positive energy, catchy melodies and lyrics, and above all, the beautiful visuals of the eight members have captured the hearts of soldiers. Moreover, their popularity continues to grow every year.
fromis_9 mainly sings bright songs with a girlish concept. Their music, which focuses on the song rather than a complex worldview, has shaped the team's color with easy-listening tracks. This, along with their energetic performances and enjoyable songs, is the secret behind their status as the 'number one girl group in the military.' The members' various individual characteristics, not just their beauty, also contribute to their popularity.
Typically, the popularity of girl groups labeled as 'army presidents' is limited to a male fanbase. However, fromis_9 is expanding their fan spectrum and image to become 'wannabes' for the MZ generation through their friendly and refreshing music and relatable stories, rather than a sexy concept.
Indeed, their songs are loved not just by the military but by K-pop fans both domestically and internationally. With hits like 'Stay This Way', 'DM', 'WE GO', and 'LOVE BOMB', they have topped the real-time and daily charts of domestic music site Bugs, as well as the weekly album chart of Hanteo Chart. They've also clinched trophies on numerous music shows. Additionally, they've achieved remarkable global success, including topping the Oricon Daily Album Chart in Japan and the Rakuten Music Weekly and Real-time Charts.
fromis_9 is set to release their first full-length album 'Unlock My World' on June 5th, raising expectations. The group has included a wider musical spectrum and more mature aspects in the album. The title track '#menow' is even more anticipated, as hitmaker Ryan Jhun participated in its creation.
The agency described fromis_9's first full-length album 'Unlock My World' as an album that contains the members' determination to face a broader world with their 'genuine selves', without pretense.
Recently, the key to girl groups receiving widespread love from the MZ generation is confidence and boldness. The audacious message fromis_9 has included in their first full-length album, that they will 'face the world with their genuine selves', is exactly that. The confident image of fromis_9, reflecting five years of experience, is highly anticipated, and how much further they can leap forward is eagerly awaited.
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