BTS? Lee Hyun? The Veil is Lifted on HYBE's MIDNATT Today
HYBE Labels' artist, MIDNATT, is finally set to debut.
MIDNATT will reveal their first digital single 'Masquerade' and its music video on various online music sites at 1 PM on May 15 (KST).
MIDNATT is the star of the so-called 'Project L' that was mentioned by HYBE Chairman Bang Si-Hyuk during his cover interview with Billboard magazine in the United States. As the identity of the artist has been shrouded in mystery, it has heightened the curiosity of music fans.
'Masquerade' sung by MIDNATT is a Synthwave genre with rhythmic electric guitar and attractive retro sounds. The track is produced by Hitchhiker, a producer and DJ known for his experimental sound and having worked on numerous hits for EXO, Red Velvet, f(x), and Infinite. This collaboration promises music that listeners can trust.
MIDNATT's digital single 'Masquerade' is the first K-pop song produced in six languages: Korean, English, Japanese, Chinese, Spanish, and Vietnamese. As the multi-language track is unveiled worldwide simultaneously, it is expected to attract the attention of global K-pop fans. The music video also promises striking visual aesthetics. Ahead of the release of 'Masquerade', HYBE released two MV teasers that showcased an overwhelming scale. The high-tech sophisticated sense exudes a strong spatial sense that seems non-existent in reality, stimulating the viewer's imagination.
MIDNATT will personally appear at a press conference commemorating the release of the digital single 'Masquerade'. At this event, they plan to discuss the background of MIDNATT's inception, their musical direction, and further details about 'Project L'.
Chairman Bang has described 'Project L' as a novel project that fuses music and technology. He announced his attempt to expand the musical experience of artists, fans, and the public and to transcend the physical boundaries of K-pop through this project.
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