K-pop group LE SSERAFIM has made it into the higher ranks of music charts with their first full-length album 'UNFORGIVEN.'

The title track 'UNFORGIVEN (feat. Nile Rodgers)' from the album, released at 6 PM on May 1 (KST), entered the Melon real-time chart 'Top 100' at No. 5 by 7 PM. Considering that the title track 'ANTIFRAGILE' from their mini-album released seven months ago debuted at No. 27, the group's rising popularity is evident.

The new song entered Bugs' real-time chart at No. 2 by 7 PM on May 1 and climbed to No. 1 by 8 PM, where it remains as of 8 AM the next day (May 2). It debuted at No. 9 on the Genie real-time chart and jumped to No. 2 by 11 PM, maintaining its position as of 8 AM today. LE SSERAFIM achieved their personal best chart entry rankings on Melon, Bugs, and Genie with this release.

'UNFORGIVEN (feat. Nile Rodgers)' is also popular overseas. As of 8 AM on May 2nd, the song ranked within the top 10 on iTunes 'Top Songs' charts in 14 countries/regions, including Chile, Finland, New Zealand, and Turkey, and reached No. 1 in Vietnam, Indonesia, and Mongolia. The album itself topped the 'Top Albums' charts on iTunes in a total of 12 countries/regions, including Japan, Mexico, Ireland, Romania, and Thailand. It reached No. 2 in Canada and Vietnam and climbed to No. 6 in the United States, setting a new personal record.

The popularity of the title track's music video is equally impressive. The video surpassed 1 million views on YouTube in just 40 minutes after its release and is quickly approaching 9 million views as of 8 AM on May 2, heading swiftly towards 10 million. Furthermore, as of 8 AM, the video entered the YouTube trending music category in 60 countries/regions, including the United States, Japan, Canada, the United Kingdom, and France, and claimed the No. 1 spot in South Korea.

Meanwhile, LE SSERAFIM will begin their promotional activities for 'UNFORGIVEN' starting with Mnet's 'M Countdown' on May 4.

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