K-pop group ENHYPEN is leading social media trends with their active engagement and communication.

ENHYPEN has emerged as a major artist in K-pop, creating two "million-seller" albums - the 3rd mini-album 'MANIFESTO: DAY 1' and the 1st full album 'DIMENSION: DILEMMA' - in the shortest time after debut among K-pop groups. In addition to their musical success, ENHYPEN has been making waves on social media.

Even before their debut, ENHYPEN had achieved a following of 1 million each on the top 5 social media platforms (TikTok, Twitter, Instagram, YouTube, and V LIVE). In terms of the timeline for reaching 1 million followers/subscribers on each platform, it took one week for TikTok, 10 days for their Twitter account, 12 days for Instagram, and less than a month for YouTube.

As of April 26, ENHYPEN has seen explosive growth in just two and a half years since their debut, boasting 15 million on TikTok, 10.71 million on Twitter, 12.26 million on Instagram, 7.63 million on YouTube, and 7.01 million on Weverse. Their active communication efforts have played a significant role in this rapid increase in followers/subscribers.

Recently, a challenge video featuring ENHYPEN and American actress/singer-songwriter Sabrina Carpenter went viral. This video garnered 10 million views in just one day, creating a sensation. The collaboration was formed after Sabrina Carpenter commented on ENHYPEN's 'Nonsense' challenge in February, to which ENHYPEN responded, solidifying the partnership. The process and content of the collaboration confirm ENHYPEN's global standing.

The unusual process of the 'Polaroid Love' boom on SNS last year also highlights ENHYPEN's impact. Instead of being created by ENHYPEN, an online creator choreographed a dance for the 'Polaroid Love' challenge, which went viral, with members joining in on the trend. Consequently, 'Polaroid Love' reached 2nd place on TikTok Korea's 'The Playlist Top Tracks.'

ENHYPEN, scheduled to make a comeback with their 4th mini-album 'DARK BLOOD' on May 22, has been showcasing a unique form of communication called 'Red Night Radio' since April 25, which will continue until May 2. During 'Red Night Radio,' members take turns sharing spoilers about their new album through Weverse Live, led by leader Jungwon. ENHYPEN is strategically utilizing SNS to expand their influence.

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