As Netflix pledges full support for South Korea, anticipation grows for the possibility of another "Squid Game"-like success.

On April 24 (KST), South Korean President Yoon Seok-yeol met with Netflix Co-CEO Ted Sarandos as his first official agenda following his state visit to the United States.

On this day, Sarandos announced plans to invest $2.5 billion (about KRW 3.3 trillion) in Korean dramas, movies, reality shows, and other K-content over the next four years. This amount is double the total investment Netflix has made in Korea since its entry in 2016. Sarandos explained the reason for this decision, stating, "We have faith in the Korean creative industry, and we believe Korea will continue to deliver amazing stories. Korean entertainment is currently at the center of global culture."

In response, President Yoon said, "This investment will be a great opportunity for the Korean content industry, creators, and Netflix alike," and sincerely welcomed Netflix's bold investment decision.

At the center of Netflix's groundbreaking investment decision is "Squid Game". The series sparked a global phenomenon and currently holds the record as the most-watched series on Netflix. Not only that, but it also won six Emmy Awards last year, including Best Director and Best Actor, making it the first non-English language drama to win the Best Director award at the Emmys.

As the world pays attention to K-content, all eyes are on whether a K-content production will emerge to break the records set by "Squid Game."

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