K-pop group Billlie has been solidifying their reputation as a "global trendsetter" by expanding the boundaries of K-pop with a strong and well-planned foundation.

Last month, Billlie (Moon Sua, Suhyeon, Haram, Tsuki, Siyoon, Haruna, and Sheon) released their fourth mini-album 'The Billage of Perception: Chapter Three', showcasing their unique "refreshing high-teen" vibes and garnering impressive results on various domestic and international charts.

The interest in Billlie was expected. Before their comeback, they released seven official photos, previews of six tracks, and a high-quality story film that resembled a short movie. With a consistent storytelling approach connecting various content such as music, performance, and music videos, Billlie has established a unique niche within the K-pop market. Here are three key points that have contributed to Billlie's rise as a "global trendsetter":

Power of Quality Content: Consistently Elevating Their Career Billlie has been organically incorporating a single storyline, "On the 11th day when violet rain fell, the vanished Billlie Love," into each of their albums. With a unique approach unseen in the existing K-pop scene, they have captivated K-pop fans worldwide with their harmonious combination of music, performance, and story. As evidence of their success, Billlie's new album has sold more than eight times their debut album, and their title track 'EUNOIA' has earned them their first music show trophy.

Active Participation in Songwriting and Styling: Proving Their All-Rounder Abilities Billlie has included a fan song in every album since their debut, with all members participating in the songwriting process. The members have also showcased their musical talents by creating rap parts for all their songs. They have demonstrated their skills both on and off stage, contributing ideas for choreography and styling, earning them the nickname "Billlie-onaire."

Diverse Activities: OST Singing, Music Show MCs, and Radio DJs Outside their primary activities, Billlie's members have been showcasing their individual charms in various fields. Main vocalist Haram has received numerous offers to participate in romantic reality shows and game OSTs due to her exceptional vocal skills. Tsuki and Moon Su-A have been chosen as MCs for MBC M's 'Show! Music Core', meeting global K-pop fans every Wednesday. Tsuki has also been selected as the solo DJ for a Japanese radio show called 'Tsuki Interview,' promoting K-culture abroad.

As they enter the fourth week of promotions for their mini-album, Billlie is expected to continue engaging with fans through various music shows and content.

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