IVE Returns with Empowering Anthem 'I AM' Showcasing Their Confidence
IVE has made a bold comeback, demonstrating their newfound confidence and distinctive musical style.
On April 10 at 6 p.m., IVE (Ahn Yujin, Gaeul, Jang Wonyoung, Liz, Rei, and Leeseo) released their first full-length album "I've IVE" on various music sites. The group conveys a unique worldview, embracing self-love and confidently expressing themselves through their music and performances.
Through this album, IVE presents 11 tracks filled with assertive self-assurance. Each song highlights the group's distinct identity, showcasing a stronger and more solid IVE than ever before. IVE stated, "We have tried to show a diverse range of styles in this album, especially since it's our first full-length release after our debut. The main point of this album is modern charisma, as shown through the concept photos. We will also display our confident attitude visually."
The title track "I AM" encourages listeners to have confidence in their own path, representing a proactive attitude toward life. The song features a powerful message of discovering a different version of oneself.
Collaborating with songwriter Kim Eana, who has participated in writing numerous hit songs, "I AM" showcases IVE's unique confidence. The song combines explosive vocals with a drumbeat and bass, maximizing its dynamic appeal. In particular, the vocal charms of IVE's members can be distinctly felt in "I AM."
The music video further highlights IVE's confidence. Visually emphasizing the contrast of rising and falling, it conveys the message that IVE is not afraid of ups and downs and will enjoy the ride while shining at the top. IVE explained that the message of the song is about maintaining confidence in one's life without succumbing to the various twists and turns of everyday life.
In this new release, Ahn Yujin and Jang Wonyoung have individually written lyrics for three songs. Gaeul and Rei also participated in rap-making for four tracks, including "Kitsch," showcasing their talents in seven of the eleven tracks on the first full-length album.
Ahn Yujin wrote the lyrics for "Heroine," Jang Wonyoung for "Mine," and both collaborated on the fan song "Shine With Me," which is dedicated to their fans' love and support. Gaeul and Rei displayed their synergy in "Kitsch," "Hypnosis," "NOT YOUR GIRL," and "Next Page."
Starting with Kim Eana's participation in the title track "I AM," songwriter Seo Ji-eum, who helped build IVE's narcissistic worldview, contributed to "Blue Blood." Lyricist Isran, who expressed IVE's confidence in past single albums, also lent support to "Kitsch" and "Cherish."
Additionally, Seo Jeong-ah, Hwang Hyun (MonoTree), and WJSN's Exy provided exceptional support.
IVE stated, "We are not limited to one genre and are presenting a variety of musical styles. We are not just using one voice, but changing our voices to match the songs and recording them differently. We are showing off IVE's diverse charms. Please look forward to more diverse music from us."
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