Kep1er's Mesmerizing Comeback with 'Lovestruck!' Showcases the Journey of Nine Girls Falling in Love
Girl group Kep1er has captured fans' hearts with a more mature visual concept in their latest comeback.
On April 6 (Korean Time), Kep1er (Choi Yujin, Xiao Ting, Mashiro, Kim Chaehyun, Kim Dayeon, Hikaru, Huening Bahiyyih, Seo Youngeun, Kang Yeseo) released the brand concept trailer for their fourth mini-album 'LOVESTRUCK!' through their official SNS channels at midnight.
The revealed video features a warm color palette mixed with black-and-white, creating a vintage yet lovely mood. The members showcase a friendly yet stylish atmosphere, dressed in knitwear and varsity jackets. Their delicate gazes and upgraded visuals have captivated fans' attention.
The video features the phrase "I ___ YOU" and includes nine keywords that Kep1er shared with fans through their "LOVESTRUCK!" blog, raising curiosity. Keywords such as "FIND", "MEET", "THINK", "SEE", "LIKE", "HEAR", "WANT", "NEED", and "AM" represent the nine stages of falling in love. Fans are eager to see the story Kep1er will tell through these keywords.
Additionally, Kep1er has heightened anticipation by leaving new messages on the "LOVESTRUCK CLUB" voicemail on the 5th. Those connected to the voicemail can hear the guidance messages from Yeseo, Hikaru, and Chaehyun and receive a link to the highlight medley of the upcoming album.
"LOVESTRUCK!" is an album that captures the emotions of nine girls experiencing love for the first time. It portrays a diverse range of emotions, from the excitement and fluttering hearts of girls realizing love to their awkward yet sincere desire to be loved, through various music genres. The title track 'Giddy' combines addictive lyrics and melodies with Kep1er's energetic chanting, resulting in a highly polished song.
Kep1er will pre-release the music video for the title track 'Giddy' on the 10th at midnight, followed by the release of their fourth mini-album "LOVESTRUCK!" at 6 PM.
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