The Korean Business Research Institute has officially determined the results for their January Variety Star Brand Reputation. 

On January 1, Friday, the January Variety Star Brand Reputation rankings are announced and were determined after a thorough analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 Korean entertainers gathered from December 1 up to date. Consistent on the top spot is Yoo Jae Suk, whose reputation index is over 3,862,218, which also surpassed his previous records by 125.56% from last month. 

Moreover, Yoo Jae Suk's media coverage keyword analysis included 'entertainment awards,' 'How Do You Play,' and 'Running Man.' The highest-ranking related terms under his name were 'award,' 'effort,' and 'release.' 

Second to the list is Kim Sook, who made such an improvement with a total of 583.54% increase in her brand reputation index since December 2020. The entertainer was able to score a total of 2,355,831 for this month. 

Landing on the third spot is Kim Jong Kook, who made a total of 2,279,500 reputation index, or a total of 199.10% rise in his data since December. Check out the list below for the top 30 entertainers for this month:

  1. Yoo Jae Suk
  2. Kim Sook
  3. Kim Jong Kook
  4. Lee Hyori
  5. Park Na Rae
  6. Seo Jang Hoon
  7. Kim Sung Joo
  8. Kang Ho Dong
  9. Jang Do Yeon
  10. Super Junior's Kim Heechul
  11. Kim Gura
  12. Ahn Jung Hwan
  13. Park Myung Soo
  14. Kim Jong Min
  15. Paeng Hyun Sook
  16. Choi Yang Rak
  17. Park Mi Sun
  18. Shin Dong Yup
  19. Yang Se Hyung
  20. Yoo Hee Yeol
  21. Lee Kyung Kyu
  22. Lee Kwang Soo
  23. Lee Soo Geun
  24. Lee Young Ja
  25. Lee Sang Min
  26. Kim Joon Ho
  27. Jun Hyun Moo
  28. HaHa
  29. Ahn Young Mi
  30. Yang Se Chan

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