For the 31st consecutive month, BTS remains on the top of the brand reputation rankings defeating other promising boy groups in South Korea!

The big data of K-Pop boy groups were analyzed by the Korea Institute of Corporate Reputation, including consumer participation, media coverage, interaction, and community indexes of various boy groups from November 12 through December 12, 2020.

The top notchers for December include BTS, NCT, SEVENTEEN, EXO, and BTOB.

The Unbeatable Seven

With a brand reputation index of 23,659,001, BTS topped the list for the 31st consecutive month. Since November, the seven-piece marked an impressive 175.23 percent rise in their score.

The Bangtan Boys' high-ranking phrases in the BTS's keyword analysis included band of the year, Dynamite, and celebrity of the year." Also, announce, release, and chosen are the group's highest-ranking related terms.

Furthermore, a score of 82.90 percent positive reactions was garnered by the group's positivity-negativity analysis.

Last month, BTS topped the list with a brand reputation index of 8,595,929. The high-ranking phrases in the septet's keyword analysis included Billboard, Dynamite, and YouTube. Simultaneously, release, record, and thankful are the group's highest-ranking related terms last month.

Same Faces For The Second And Third Spot

NCT, who ranked second last month, held onto their spot for the third month in a row. The group scores a brand reputation index of 5,341,172.

Same fate with the latter, SEVENTEEN also held the third spot in the ranking with a brand reputation index of 3,602,368 for December.

Meanwhile, the boy groups on ranks 4th to 10th include EXO, BTOB, SHINee, MONSTA X, The Boyz, ASTRO, and TOMORROW x TOGETHER.

Check out the rankings of your favorite boy groups in the full brand value analysis results for this month below!

Copyright © 2023 Kpop Reporter. All rights reserved. Do not reproduce without permission.