The Korean Business Research Institute now releases the September brand reputation for variety show stars!

The September rankings were determined by analyzing consumer participation, interaction, media coverage, and community awareness indexes of 50 popular entertainers using the August 4 to September 4 big data collection.

On top of the list, this month is Yoo Jae Suk, with a brand reputation index of 2,084,641 for September. His high-ranking phrases in his keyword analysis included “How Do You Play?”, “The Sixth Sense” and “alternate character,” while “release,” “transform,” and “donate” are his highest-ranking phrases. The positivity-negativity analysis of Yoo Jae Suk revealed a score of 74.55 percent positive reactions.

Rising on the second spot from rank 12 last month is Kim Jong Kook with a brand reputation of 1,303,806, marking an impressive 67.57 percent increase in his total score since the previous month. Kim Jong Kook recently appeared on the “My Ugly Duckling” episode and talked about his fears about having kids. He will also be starring on MBC’s “Red-Cheeked Ramyun Lab” (LT) together with Seo Jang Hoon, HaHa, and more.

Furthermore, host of the new SBS show “PJ Date Consulting,” Park Na Rae placed third on the September brand reputation for variety show stars marking a brand reputation index of 1,297,154.

Here are the top 30 list of this month’s brand reputation ranking!

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