BLACKPINK has painted the global music scene pink, captivating fans worldwide.

On the 20th, YG Entertainment reported that from last October to about a year later, BLACKPINK's 'BORN PINK' tour spanned 34 cities with 66 performances. The tour amassed an audience of approximately 1.8 million: 55,000 in Seoul, 540,000 in North America, 215,000 in Europe, 900,000 in Asia, 50,000 in Oceania, and 40,000 in the Middle East. Adding their groundbreaking performances as the first Asian artist headliners at the US Coachella Festival (a two-day total of 250,000) and the UK's Hyde Park (65,000), they connected with an impressive 2,115,000 music fans.

Since their debut, BLACKPINK has consistently blazed new trails, and this tour was no exception. In North America, they became the first global girl group to perform at Las Vegas' Allegiant Stadium, San Francisco's Oracle Park, and LA's Dodger Stadium. They are also the only Korean girl group to have graced the stage at New Jersey's MetLife Stadium and Mexico City's Foro Sol over two days. In Europe, they made history as the first K-pop girl group to perform an encore at Paris' Stade de France.

In Asia and the Middle East, they set significant milestones. They were the first K-pop idols to hold stadium concerts in Malaysia, Indonesia, the Philippines, and Vietnam. In Thailand, they were the first female artists globally to hold concerts at Bangkok's Supachalasai Stadium and Rajamangala National Stadium. In Singapore, they set a record for the most attendees for a K-pop artist.

In the United Arab Emirates' Abu Dhabi's Etihad Park and Saudi Arabia's Riyadh BLVD International Festival Site, they were the first K-pop artists and global girl group, respectively, to hold solo concerts. Their performances were hailed as pioneering new avenues in the Middle Eastern music market. In Korea, they confidently entered the country's largest indoor venue, Seoul's Gocheok Sky Dome, writing a new chapter in both girl group history and the K-pop market.

'BORN PINK' was not just a concert series but a festival where fans worldwide exchanged and enjoyed cultural trends through BLACKPINK's music. Various pop-up stores set up in major cities worldwide drew massive crowds, and spontaneous random play dances by local fans became a common sight.

Major city centers were adorned with banners welcoming BLACKPINK and bathed in pink lights. Notably, London's O2 Arena lit up its exterior for the first time in honor of the group, and special events in Las Vegas and Riyadh saw city landmarks illuminated in pink.

The success of this tour was attributed to the combined efforts of BLACKPINK, YG staff, and top-tier staff from both Korea and abroad. YG stated, "Considering the diverse environments and variables of each country, we focused on the essence of the performance, spending over a month on pre-production and rehearsals alone." They also emphasized that the artists actively provided feedback, with many of their ideas being incorporated.

This multifaceted effort resulted in flawless performances, rich band sounds, and grand-scale productions synergizing to create the best stages at every moment. This led to praises from major international media outlets, with comments like "Evidence that the barriers of pop music's language and culture are increasingly breaking down" (The Guardian), "From the dazzling stage production to the excellent ensemble of the live band, everything provided the audience with the best musical moments" (Billboard), and "A performance of higher completion than ever, showing growth in both the team and individuals" (Grammy).

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