Airbnb has officially joined forces with Warner Music Korea to help organize and host various online activities of K-pop stars!

On January 19, Tuesday, Airbnb officially announced they would be organizing and Online Experiences festival from January 25 to January 30, which consists of 14 different programs in various languages worldwide. The festival programs will offer K-pop fans across the world the chance to engage themselves in different experiences with their K-pop idols.

Activities will include MONSTA X's Joohoney and I.M enjoying a mukbang broadcast and bracelet making with THE BOYZ members or exploring Korean food through cooking with the boy band CRAVITY. Moreover, K-pop girl fans are looking forward to the K-beauty routine hosted by Jamie.

Other festival activities will feature a choreography class with AleXa and a concert with the singer-songwriter NIve. Attendees will have a chance to gather knowledge and ideas in a Korean concept of choreography, makeup, hairstyles, and more from the industry professionals handling that expertise.

With K-pop's impact paved by various iconic K-pop groups, more nationalities are starting to get interested in South Korean culture. Some try to explore the country's various markets, which South Korea has a lot to offer. Through this festival, Airbnb Korea hopes to boost the country's tourist level after the COVID-19 pandemic.

Furthermore, Airbnb's Korea Country Manager Son Hee Seok said in a statement:

"The purpose of this campaign is to share Hallyu (the Korean wave) with the world and to help generate interest in Korean culture. Using Airbnb's global network, we hope to spread the fascinating culture of Korea and K-pop and hope that tourists everywhere will pay a visit to Korea after the COVID-19 pandemic subsides."

Make sure to book an experience activity with your favorite K-pop idols on January 21 through Airbnb Korea's official website.

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