Variety star the world’s most phenomenal K-pop boy band BTS in a cover shoot for its latest issue. Aside from the fantastic cover pictorial, Variety has released a behind-the-scenes clip of the whole photoshoot session that allows the ARMYs from across the globe to take a vast peek of the happening.
As per Hollywood Life , Variety produced eight distinct covers, where members Jimin, 24, V, 24, Jungkook, 23, J-hope, 26, Jin, 27, Suga, 27, and RM, 27, showcases their exceeding charms and auras. Each BTS member showed their fancy and appealing looks in both solo and group shots. However, what made the group shot different is their fun-filled camaraderie that is loved by ARMYs.
Between the take of the group shots, BTS laughs and jokes around, proving the tight bond of their friendship.
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#BTS is what the world needs. Big Hit, and the K-pop music business in general, have proved just how much a band, and a company, can prosper through a direct-to-consumer relationship, driven by digital platforms and dedicated apps with lots of behind-the-scenes content that keeps fans emotionally involved. It’s engagement on a scale that no Western artist has ever achieved, despite decades of radio promotion and the best retail strategy. “It is because #ARMY exists that we exist,” Jin says. At the link in bio, read Variety's cover story on the most popular band in the world and the fanbase that helped them get there. #BTSxVariety : Hong Jang Hyun @hongjanghyun : Lee Ha Jeong, Kim Hye Soo, Ji, Hong Sil : Han Som, Choi Mu Jin, Kim Hwa Yeon, Da Suel : Kim Da Reum, Seo Yuri Producer: Lee Kyung Kim at BL Creative House Coordinator: Park Hee Young, Seo Kang On
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The K-pop quartet graced the pictorial donning intense and stylish black suits that highlight each member’s dashing looks and demeanors.
BTS’ in giving back
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Every member of #BTS got their own solo, digital cover in addition to the issue's print, group cover. Flip through the additional artwork at the link in bio. #BTSxVariety Styling: Lee Ha Jeong, Kim Hye Soo, Ji, Hong Sil Hair: Han Som, Choi Mu Jin, Kim Hwa Yeon, Da Suel Make-up: Kim Da Reum, Seo Yuri Production: Lee Kyung Kim/BL Creative House Coordinators: Park Hee Young, Seo Kang On
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The power of #BTS: #ARMY comprises the lion’s share of a Twitter audience that’s 29.2 million followers strong, more than triple that of any other K-pop group, and growing daily. BTS’ Instagram presence of 30.6 million followers is also rising rapidly. #BTSxVariety Styling: Lee Ha Jeong, Kim Hye Soo, Ji, Hong Sil Hair: Han Som, Choi Mu Jin, Kim Hwa Yeon, Da Suel Make-up: Kim Da Reum, Seo Yuri Production: Lee Kyung Kim/BL Creative House Coordinators: Park Hee Young, Seo Kang On Jacket: Kimseoryong
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#BTSxVariety: “They check all the boxes,” says Jenna Andrews, the vocal producer on “Dynamite” who also serves as an executive at Sony’s Records label. “I’ve never seen anything like BTS in terms of singing and dancing. This is just an indication of what’s yet to come. They’re going to take over the world.” Styling: Lee Ha Jeong, Kim Hye Soo, Ji, Hong Sil Hair: Han Som, Choi Mu Jin, Kim Hwa Yeon, Da Suel Make-up: Kim Da Reum, Seo Yuri Production: Lee Kyung Kim/BL Creative House Coordinators: Park Hee Young, Seo Kang On Clothing: Tom Ford
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Dynamite has sold nearly 700,000 adjusted song units since its release — good for a gold record certification by the RIAA. The song is quickly becoming the band’s biggest radio hit to date (without a featured artist, it’s worth noting), and represents a significant breakout beyond its core audience. This year, #BTS is eligible for record of the year, among other categories, at the #Grammys. Nomination ballots for the 2021 awards, slated to air Jan. 31, went out on Sept. 28. #BTSxVariety Styling: Lee Ha Jeong, Kim Hye Soo, Ji, Hong Sil Hair: Han Som, Choi Mu Jin, Kim Hwa Yeon, Da Suel Make-up: Kim Da Reum, Seo Yuri Production: Lee Kyung Kim/BL Creative House Coordinators: Park Hee Young, Seo Kang On Clothing: Alexander McQueen Shoes: Ami
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This year, BTS is eligible for record of the year, among other categories, at the #Grammys. Nomination ballots for the 2021 awards, slated to air Jan. 31, went out on Sept. 28. Asked why the Grammys matter so much to them, SUGA answers, “I grew up watching American award shows, so obviously we all know and I know the importance of the Grammys. It’s a dream anyone working in music has.” #BTSxVariety Styling: Lee Ha Jeong, Kim Hye Soo, Ji, Hong Sil Hair: Han Som, Choi Mu Jin, Kim Hwa Yeon, Da Suel Make-up: Kim Da Reum, Seo Yuri Production: Lee Kyung Kim/BL Creative House Coordinators: Park Hee Young, Seo Kang On Clothing: Tom Ford
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Jin says it is because #ARMY exists that #BTS exists. "Our goal is to try to show ourselves, expose ourselves to ARMY as much as possible,” he adds. “There are a lot of platforms now.” #BTSxVariety Styling: Lee Ha Jeong, Kim Hye Soo, Ji, Hong Sil Hair: Han Som, Choi Mu Jin, Kim Hwa Yeon, Da Suel Make-up: Kim Da Reum, Seo Yuri Production: Lee Kyung Kim/BL Creative House Coordinators: Park Hee Young, Seo Kang On Clothing: Tom Ford Jacket: Haider Ackermann Shoes: Prada
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Earlier this year, #BTS donated $1 million to #BlackLivesMatter. "We are not political figures, but as they say, everything is political eventually," says RM. "Even a pebble can be political.” Full cover story at link in bio. #BTSxVariety Styling: Lee Ha Jeong, Kim Hye Soo, Ji, Hong Sil Hair: Han Som, Choi Mu Jin, Kim Hwa Yeon, Da Suel Make-up: Kim Da Reum, Seo Yuri Production: Lee Kyung Kim/BL Creative House Coordinators: Park Hee Young, Seo Kang On Clothing: Tom Ford
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On top of that, Moon singer, Jin, blurted out to Variety , “It is because ARMY exists that we exist.” The idol further stated that their sole goals are to genuinely show and exposes themselves to the ARMYs as much as they can, considering online platforms offers a wide array of channels that makes the job done.
On the other hand, Variety revealed that BTS gave a $1 million donation to the Black Lives Matter movement in June. The ARMYs worldwide started their campaign to help the said organization.
In a statement by RM, the leader highlighted that BTS is not a political figure, but as what others say, everything in the world is political.
BTS recently took the throne back on Billboard Hot 100 with their first English single, Dynamite . The fantastic feat hailed BTS as the first South Korean act to top the said charts. Furthermore, Dynamite ’s music video smashed a whopping 101.1 million views within a day of its release.
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