According to the big data analysis for April 2023, the top idol group brand reputations are BTS at #1, BLACKPINK at #2, and Newjeans at #3.

The Korea Corporate Reputation Institute collected 93,375,999 big data pieces on idol group brands from March 20 to April 20, 2023, for its analysis. This represents a 0.08% increase compared to the 93,302,459 big data pieces collected in March. The idol group brand reputation analysis measures consumers' participation, communication, and community indices, combining both boy and girl groups.

BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) secured the top spot with a brand reputation index of 8,645,890.

Chang Hwan Goo, Director of the Korea Corporate Reputation Institute, said, "In the link analysis of BTS, who ranked first in the idol group brand reputation for April 2023, 'record, enlist, donate' scored high," adding, "In the keyword analysis, 'Jimin, J-Hope, and Jungkook' scored high. In the positive-negative ratio analysis, they recorded a positive ratio of 92.38%."

BLACKPINK (Jisoo, Jennie, Rosé, Lisa) came in second place with a brand reputation index of 7,136,906, followed by Newjeans (Minji, Hani, Daniel, Haerin, Hyein) at third with an index of 6,931,633.

IVE ranked fourth with a brand reputation index of 5,717,670, while SEVENTEEN took the fifth spot with 2,393,596. Other groups, including TEEN TOP, TWICE, MONSTA X, FIFTY FIFTY, (G)I-DLE, and NCT, also made the list.

Director Chang Hwan Goo of the Korea Corporate Reputation Institute added, "In April 2023, BTS ranked first in the idol group brand reputation rankings. In comparison with the 93,302,459 big data pieces on idol brands collected in March, there was a 0.08% increase. A detailed analysis shows a 5.06% increase in brand consumption, an 8.10% decrease in brand issues, a 1.50% increase in brand communication, and a 1.96% increase in brand diffusion."

The brand reputation index is an indicator created through big data analysis of brands, taking into account the significant influence of consumers' online habits on brand consumption. The idol group brand reputation analysis measures positive-negative evaluations, media interest, and the amount of interest and communication from consumers about idol group brands.

Copyright © 2023 Kpop Reporter. All rights reserved. Do not reproduce without permission.