Yoo Jae Suk, who is set to be reuniting with SBS with an outdoor program, has claimed the throne for the February brand ranking for variety stars as published by the Korean Business Research Institute!

Using the data collected from January 6 to February 6, consumer participation, media coverage, interaction, and community awareness indexes determined the 50 popular entertainers' rankings.

Yoo Jae Suk Held His Crown

The famous variety star, Yoo Jae Suk, who gave birth to several project groups such as SSAK3 and Refund Sisters, bagged the top spot for the February ranking with the brand index of 2,993,702. 

Among the high-ranking phrases in the variety star's keyword analysis included You Quiz on the Block and KBS. While return, transform, and ad are among the group's highest-ranking related terms. 

Furthermore, a score of 82.52 percent positive reactions is revealed in Yoo Jae Suk's positivity-negativity analysis.

Park Myung Soo And Park Na Rae Also Taking The Lead

Tailing Yoo Jae Suk in the famous ranking are variety stars Park Myung Soo, Park Na Rae, Kim Jong Kook, and Kang Ho Dong.

After seeing a 29.37 percent increase in his brand reputation index since January, Park Myung Soo rose to second place in the rankings. The comedian garnered a total score of 1,229,570 for the month.

Lastly, Park Na Rae is on the close third after seeing a brand reputation index of 1,215,559 for February.

Here are the top variety stars for the month!

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